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HomeMy WebLinkAbout2000-03-27 00-146 ORDERCOUNCIL ACTION Date: March 27, 2000 Item No.O(-145 Item/Subject Contract Award for Advertising, Marketing and Promotional Services at Bangor Intemavional Airport Responsible Department: Airpon/Parchasing Commentary: The comraot award to Boston Fox Tigue International was reviewed by the Finance Committee on March 206, and refarred to the City Council wird a remmmendetion for approval. Sce attached memorandums firm Bob Ziegelaar and David Pellegrino for details about the selection process and the rationale for selecting Boston Fox Tigue International. 4 Deprougoof hLaa, g�SCu.tW��4a)M1en �BILnnLJVUHeQuJ'b CityManager Associated lnfomution: Fimnce Committce Recommendation and bid tabulation Budget Approval: Finance DlreUor Legal Approval: -ity Soli imr Introduced! For X Passage_Firxt Reading_Refenal A mpcd to councilor Parr harm 27, 2000 p CITY OF BANGOR (TITLE.) (qrbgrr-.-__Auth m&Cantract Assaxit Boston,Fox.Tgne lntcoatioal for Airport Advertising, Marketing and Pmmotimial Services ByW My CaywJ of W Cft ofBavynrc ORDERED, TMT David N.Pellegrivv,Parchasivg AgentisherebyawMr toaec athr yeu contract with Boston Fox Tigve for advertising, marketing and promotional services 9 the Bangor International Airport. IP CITY COUNCIL March 21, 2000 Nation for Passage OO 166 Maae.�a: sen�ada ORDGR eaaaea Title, Authorising Contract Award to Boston Por Tigue International for qq BBB Airport Advertising. Marketing and Yrodoff6se1'Sef:Idee... '............. ...................................... t9akt d G. Meigied to - P. C......ouncflsa.unci...n.. Mar -20-00 16:04; BGGG AiEmoRA1NDum To: Finance Committee Members Po: city Manager From: Airport Director Re'. Advertising Agency Selectiea Attachments: none Date March 20, 2000 Gage 212 00-166 The seleaioa process Por the eppointmem ofan evpok advertising agency Ina learned in a consensus among the individuals serving on theseleclicn panel. ANer the recem mtervimv of Ibethree finalisix deemed most attractive, in Cama of Capability and projected costs, the firm oflbston Fox Tigue (BFT) was selected as the het choice boar the projects at hand. BFT teemed wiNRury Banks Kemp (PBK), a long established Portland based agency and provided a said praserr cation, which was considered to be the boort responsive to the issues outlined by the Airport Department BFT would be the contracting agency and would provide the lead in name ofereative input and quality control. MK would provide many of the technical support fnnmiansou a s ocrad basis; The Airport Department him had some experience in working with BFT end its principal, Adrian Fox, as his was the covtrect-advalisiog agency for this New Englaad regional tourism consortium "Discover New gnglalW". BFI's eftinis have clearly had a positive impact as overseas visitor flows into New England especially from the (Jr. base increased significantly dtuing the past several years Airportstsffhas also dismissed BFT's past performance with the Darty Lewis, Maine State Tourism Director, who bas previously worked with BFT. On the heads of the submitted pmpusal, tit subsequent wtervicws and information provided by extends refinances, l recomarend the award of the Airport Deparuawnt's advertising scrrices cmnmft to Boston Fox'I'igue, Please beet flee to contact regarding any questions you may, have in this mallet. r Mr I. x.mea W. naan MAR -20-00 NON 04',52 PN FBOM:207 945 3607 TO:BANGOB- PACE 2 00-146 1/'11"IA tra To: Finance Committee Members, From: David N. Pellegrino, Purchasing Agent Re: Selection ofAitport Advertising Marketing and Promotional Services Consultant. The City received ten proposals for the Aimed advertising services from a variety of advertising/marketing agencies— both local and Bon the Portland area. A selection committee consisting of the Airport Director, Airport Sales Manager, the Community Information and Marketing Coordinator and I carefully reviewed the ten proposals and selected three fins for finder consideration. The three fins were Creative Design and Marketing fix., Hanson Creative and Boston Fox Tips International, (bft Ivtematioval) all of Portland. Interviews wild these fame were conducted by the selection committee on March 3, 2000 and the City Manager, Councilor Crowley and Councilor Palma joined in the discussions. Each of the throe firms demonstrated unique qualifications and made very good presentations for the committee to consider. After eonsidemble discussion subsequent to the interviews, the consensus was to select lift International as the fn best able m provide the advertising services required by the Airport. The primary strengths attributed to bit were: a. they provided the most complete and comprehensive proposal in their response to the City's RFP; b. bft lntemational will be affiliated with Perry Banks Kemp of Portland which purchases more than $24,000,000 ui advertising per year (Creative Design purchases $4,500,MO and Hansen Creative mach less); c. lift Intemarional has abranch of in the DK and thus knows the European market; d: they demoretra[ed the most professional approach to the Airport's requirements; and e. they posed no potential conflict of interests with other clients (Creative Design has represented the Portland Jetport in the past). The contract award to bft International will be roferred to the City Council since anal was will exceed $100,000.00.