HomeMy WebLinkAbout2011-03-28 11-112 ORDERCOUNCIL ACTION 1 1 119
Item No.
Date: tlarch 20 2011
Item/Subject: Order, Authorizing the Assignment of the Airport's advertising and marketing contract
with Swardlick Marketing Group to Bdght Matter Marketing and Public Relations through September
2011.
Responsible Department: Airport
Commentary: The Airport's advertising agency, Swardlick Marketing Group, has closed after 30 years
in business. The current contract who Swardlick provides that the contract can be assigned with City
approval. Several core team members who have worked on Bangor International Airports account have
formed a new agency, waled Bright Matter Marketing and Public Relations. Airport staff recommends
assigning the existing contract to Bright Matter Marketing and Public Relations through September 2011.
The reason for this proposal is th ensure that the Ali -port can continue it public relatmns and advertising
efforts and provide Airport staff with sufficient time to Issue an RFP and award a new contact through a
mmpetitive process. The current contract imolves no retainer, no guarantee of activity and may to
terminated at any time If we are dissatisfied.
Rebecca L Hueo
Department Head
This has been reviewed and Is recommended for approval by Airport Com rrAhteg.
(� 4�J City Manager
Associated Information: Order
Finance Director
Legal Approval:
C Solicitor
Introduced for
d Passage
_ First Reading
_ Referral
Page _ of
1. �.. I12
Mach 28, 2011
Assiped to Councilor rorgln
CITY OF BANGOR
(TIRE.) ORDER, Authorizing the Assignment of the Airport's Advertising and
Marketing Contract with Swardlick Marketing Group to Bright Matter Marketing and
Public Relations through September 2011
WHEREAS, the Airport's advertising agency, Swardlick Marketing Group has closed
after 30 years in business; and
WHEREAS, several core team members who worked on Bangor International Airport's
account have formed a new agency, called Bright Matter Marketing and
Public Relations; and
WHEREAS, assignment of the existing contract through September 2011 will provide
the Airport sufficient time to issue an RFP and award a new contract
through a competitive process; and
WHEREAS, assignment of the existing contract through September 2011 will allow the
Airport to continue the work that is currently in progress without
disruption; and
WHEREAS, the terms of this assignment are in the best interest of the Airport and the
City of Bangor;
NOW, THEREFORE, BE IT ORDERED BY THE CITY COUNCIL OF THE CITY OF
BANGOR, THAT the Airport is authorized to assign in advertising and marketing
contract with Swardlick Marketing Group to Bright Matter Marketing and Public Relations
through September 2011.
IN CITY COMCIL
li11-s,2
March 28, 2011
Motion Bade And Seconded forPostage
ORDVg
Motion Made and Seconded to Banned -
r
the ter n to September 2012 (T1TLgJ
a..tn.,.ivim cLeslgoment o
the
Vote; l
Councilors voting Yes: Blanchette.
logo: Banes, Bealle¢E Palalr
o Advertising and Marketing Contract
Comacilors Voting Mo: Brousou. Wtb Swardlick Marketing Group to Bright
Burgin 6 Gratvlck
Councilors Absent: Weston
M[ke[in Relation?
and Public Aela[P'
Passed
Steve Bases. Managing Partner of through
September 2011
Bright Mtcer Marketing u g
T
support of either a E -mouth or AW®nW.MoG useIW 1�
10 th contract. I
,/
Mottos, Made and Seconded to Table
to next scheduled council meletin
vote: E -E
'Comdilo[s Voting Yes: Bronson, Burgin,
Gratmick E Loren
Councilors Voting NO: Blanchette. Waves. Mealley.E
-
Paloe[
Counillore Absent: Weston
Motiou Palled
Vote As Amwu e : 7-1
Caummilo[s Voting Yes: Blaeehette, Burgin.
Gratcick, Lomas. Waves. Mealley E Palmy
Councilors Voting No: Brom®
comcssora Absent: Weston
Ptsonsl As Amen"
cTiY �.