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Home My WebLink About2023-05-22 23-157 ResolveCITY COUNCIL ACTION Council Meeting Date: Item No: Responsible Dept: Requested Action: Summary Committee Action Meeting Date: For: Against: City Manager City Solicitor Finance Director Map/Lot: Introduced for: Order Committee: Action: Staff Comments & Approvals Date: Item No: Assigned to Councilor: 23-157 MAY 22,2023 Downtown Bangor Partnership 2024 Budget 2023 Budget 2024 Budget Revenue 4000 Levy-Special Assessmen[ 9Q157.00 97,878.00 Reques[ed Assessmen[Increase 9,596.00 4050 In[eres[ 10 10.00 4100 Sponsorships 2,000.00 0.00 4110 Beau[ifica[ion 33,750.00 12,750.00 4120 Even[s 4,000.00 18,500.00 4130 Ne[working&Ou[reach 2,700.00 3,250.00 4140 Marke[ing 2,000.00 2,000.00 To[al 4100 Sponsorships 44,450.00 36,500.00 4500 Even[Revenue 2,000.00 4,000.00 4900 O[her Income TIF Funding 43,746.12 43,746.12 To[al Revenue 18Q363.12 191,730.12 Expendi[ures 5100 General&Adminis[ra[ive 5105Accoun[ingFees 3,060.00 3,060.00 5106 Legal&Professional Fees 250.00 250.00 5107 Legal Advertising 3,600.00 3,600.00 5108 O[her Con[rec[ed Services 3,150.00 5110 Insurance 1,800.00 1,800.00 5112 Workers Comp Insurance 877.5 877.50 5115 Memberships/Regis[re[ion Fees 5,000.00 3,000.00 5120 Pos[age&Prin[ing 75.00 75.00 5122 Supplies 1,500.00 1,500.00 Equipmen[-New Compu[er 5124 Phone&In[erne[ 1,504.00 1,504.00 5130 Bank&Credi[Card Fees 200 200.00 5140 Ren[ 3,600.00 7,200.00 5142 O[her Business Expenses 3,000.00 100.00 5150 Payroll 5152 Payroll Wage Expenses ED 42,120.00 43,383.60 5153 Payroll Wage Expenses-Mk[g/Eve 22,880.00 23,566.40 5154 Payroll Tax Expenses 3,474.90 6,495.49 5156 Payroll Fees 1,309.00 1,976.00 5158 Re[iremen[Benefi[s 1,950.00 1,247.81 To[al 5150 Payroll 71,733.90 76,669.30 To[al 5100 General&Adminis[re[ive 99,350.40 99,835.80 5200 Marke[ing 5210 General 5212 Prin[ed Ma[erials 7,000.00 7,000.00 5214 Websi[e 2,000.00 1,500.00 5216Television/video 1Q000.00 2Q000.00 5218 Digi[al 3,000.00 15,000.00 To[al 5210 General 22,000.00 43,500.00 5240 Holiday Promo[ion 6,000.00 9,000.00 To[al 5200 Marke[ing 28,000.00 52,500.00 5300 Beau[ifica[ion 650.00 5305 Flower Boxes 5,750.00 4,050.00 5310 Gardening 4,000.00 5,550.00 5315 Ligh[ing 2Q500.00 500.00 5320 Art 7,400.00 1,000.00 To[al 5300 Beau[ifica[ion 38,300.00 11,100.00 To[al 5400 Even[s 6,000.00 23,000.00 To[al 5500 Ne[working&Ou[reach 2,250.00 3,750.00 23-157 MAY 22,2023 S[ree[Plus/Service Provider 5600 Public Safe[y-DT Officer 0.00 To[al 5600-Public Safe[y 0.00 0.00 To[al Program Expenses 74,550.00 9Q350.00 To[al Expendi[ures 173,900.40 19Q185.80 Ne[Revenue 6,46272 1,544.32 �IIY��ur��liiuriu� II�� Il��.�urm��:lii�wunu ...II��"�';�� General&Admin $50,623 Marketing .... ...._ .... ..... < Networking&Outreach $7,478 �� Events $14,828 . ... .... .... .... . � �� Beautifcation ^�_____ .... .... .... ...._ .... .. ! 23-157 MAY 22,2023 FY2024 Work Plan Overview(July 1. 2023 to June 30. 2024� As major shifts begin to settle, the Downtown Bangor Partnership is focused on taking inventory of the configuration downtown, developing assets and infrastructure that support the current mix and planning for a "full" downtown where buildings are activated on every floor. MARKETING FY2024 will see an increased investment in tourism marketing. Our marketing capital focuses on positioning downtown Bangor as the shopping, dining and arts and culture destination for Central and Northern Maine. We have a year-long video project in the works to capture downtown in all four seasons which we will use to create a variety of videos of varying length that can be used on social media, television, OTT and in digital campaigns. We relaunched our community events page with our new website and have been working to both build capacity on the page and advertise the page as one stop shopping for planning a trip to downtown. While much of our financial resources and time have gone into creating meaningful materials, FY2024 will focus time and money on deploying materials to create a maximum draw to Bangor. Spending the time to update all video and digital assets this year will help increase engagement and awareness of all that downtown Bangor has to offer. Wth these new assets and increased budget for tourism and in-state marketing, the Committee will be collaborating with Waterfront Concerts, The Bangor International Airport, The Bangor Daily News, Belle Media and more to increase marketing goals/campaigns across the state and into Eastern Canada, targeting locals and tourists. The addition of a new part time staff member has allowed DBP to create more comprehensive campaigns and find new outlets for advertising like inclusion in the weekly Waterfront Concerts email list and running video on the stage screens before shows. NETWORKING & OUTREACH The addition of new staff will allow Networking &Outreach committee to better conduct outreach efforts to underserved stakeholders in the service sector, property owners, and residents, creating ties that will help the DBP better understand and meet their needs. The DBP will continue to host the property owner lunch and listening session to ensure we meet and advocate for this sector. Networking &Outreach will continue with its popular Quarterly Retail meetings, creating more B2B opportunities within those meetings to help business owners connect and continue to support each other. Networking &Outreach will return to hosting meetings and public forums to engage stakeholders including an annual social and town hall event to promote both formal and informal channels of networking and communication. Connecting with residents remains a top priority though capturing the attention of a significant number has remained elusive. We hear from residents frequently, but would like to capture more of their attention. They represented 8% of our survey respondents, a solid number from which to draw insight. We conducted two strands of our annual survey of stakeholders eliciting responses from the business sector(downtown employees, business owners, property owners and organizations) and the larger public facing survey. We use the data we collect to prioritize our initiatives and create our annual "Top Issues" sheet. Page 5 of 7 23-157 MAY 22,2023 We have seen a tremendous change in the perception of Downtown over the years, as well as the synergy between stakeholders. Ensuring feedback from those stakeholders, and providing platforms in which feedback can be delivered and heard, will be essential to our retention of residents, workers, and property owners, as well as our forward momentum. EVENTS The Events Committee will bring back the Sidewalk Arts Festival for a third year, enhancing downtown's image as an arts and cultural center for Central and Northern Maine. This year, Bangor Savings Bank has come on as the Presenting Sponsor for the event and will be providing staff volunteers to help with the event as well. We will also be partnering with Boys and Girls Club again this year to host our Children's Area. Events Committee will continue to grow and enhance First Fridays with added staff support that can collect and collate events as well create the advertising capital to support the event and build campaigns each and every month and who can perform outreach to business, coordinate needs and create appropriate marketing materials as well as create a theme and anchor event for each First Friday which will help with cohesiveness and inclusion from stakeholders. The Events Committee will continue to seek out and support the many events already happening within the District, like assisting in promotion of high density "umbrella" opportunities like Valentine's Day, Halloween and Mother's Day. BEAUTIFICATION The Beautification Committee will focus its energy on gardens, lighting, and art. Existing seasonal and year-round planters and flower boxes will continue to bring colorful blossoms to downtown. Adopt-A-Garden, which now has over 150 gardens throughout downtown, will continue to grow as new potential garden spaces are created or identified. Hundreds of new perennials and spring bulbs will be planted to make each year's growing season more beautiful than the last. The invasive species program will continue to ensure the vitality of City gardens in Downtown Bangor. Lighting during the holidays will continue to brighten the darkest part of the year with 110 lampposts wrapped in lights and the Hamlin bistro lights will mark special holidays and occasions such as Pride Month and St. Patrick's Day to ensure downtown is a community center for shopping, gathering, and celebration. We plan to add lighting to additional streetlamps as they are updated to allow for lighting. Our additional staff person will streamline the functions of Beautification by providing permitting, logistical, marketing and clerical support for the most critical projects, allowing volunteers and committee members to focus on project execution. ORGANIZATION In addition to ongoing internal priorities such as increasing organizational capacity and monitoring and advocating on issues that affect stakeholders, the board has made great headway implementing its strategic plan. After years of planning, and overwhelming feedback during the strategic planning process, the Downtown Bangor Partnership added a new part-time staff person with expertise in the areas of events and marketing. Needs in this area have grown and it is no longer sustainable for the part time Executive Director to execute the work of the organization alone. Instead of expanding the hours of the Director, the Board hired a new staff person with specific skills in these areas, further buttressing the organization and preserving institutional knowledge, ensuring strength and longevity. Page 6 of 7 23-157 MAY 22,2023 The DBP plans to invest in professionalizing its staffing by sending both staff people to the International Downtown Association's (IDA) Fall Conference where they can learn best practices and new ideas for urban placemaking through workshops, seminars and mentorship. Page 7 of 7 IN CITY COUNCIL MAY 22, 2023 CR 23-157 First Reading ��:,w�,��° '" .�� °,„�,��"��,°��*°.�� CITY CLERK IN CITY COUNCIL JUNE 12, 2023 CR 23-157 Motion made and seconded for Passage Passed ��:,w�,��° '" .�� °,„�,��"��,°��*°.�� CITY CLERK