HomeMy WebLinkAbout2019-04-08 19-150 Order
04/08/201919-150
04/08/2019
19-150
Airport
Order
N/A
Title, Order
Authorizing Execution of a Contract with Sutherland Weston for Advertising and Marketing Services at Bangor
International Airport (BGR).
This Order will authorize the City Manager to execute a 3-year contract with Sutherland Weston for advertising and
marketing services at Bangor International Airport. The City received 5 proposals for advertising and marketing services for
Bangor International Airport. The proposals were reviewed by a Selection Committee comprised of the Airport Director,
Airport Marketing Director, Public Information Coordinator and a representative from the Bangor Region Chamber of
Commerce.
The Committee unanimously recommends awarding this contract to Sutherland Weston of Bangor, Maine. Sutherland
Weston was recommended due to their high quality of their work and their skilled and focused strategic approach to
marketing and advertising. Sutherland Weston is an integrated full-service agency, with the tools, talent, and industry
relationships that the committee believed is essential when marketing BGR. In addition, the Committee felt that
Sutherland Weston not only fully understands the airport and its history, but also has the creative and technical ability to
produce any materials requested by the airport's Marketing personnel.
In the past, the Airport has paid anywhere from $90,000 to $250,000 depending the proposed work load. The estimated
cost for the first year will be approximately $125,000 based on the projected work plan, which anticipates the following:
• Updating current marketing strategy and branding guide; and
• Provide new marketing materials (they need to be updated mainly due to changes in Customs) and to include ALL of our
business segments; and
• A new ad campaign with a specific focus on a digital strategy
• New video for marketing and advertising purposes.
In addition, the contract includes two one-year options for an extension and a provision for termination of the contract for
cause or convenience. This agreement shall be in final form as approved by City Legal.
Airport Committee
04/01/2019
Recommend for passage
50
Staff recommends approval.
New Business
04/08/201919-150
CITY OF BANGOR ORDER
04/08/2019
19-150
Tremble
Authorizing Execution of a Contract with Sutherland Weston for Advertising and Marketing Services at Bangor
International Airport (BGR).
WHEREAS, the City of Bangor is the owner of an airport commonly known as “Bangor International Airport”
located in the City of Bangor, County of Penobscot, State of Maine; and
WHEREAS, the City of Bangor issued an Request for Proposals/Qualifications for advertising and marketing
services for Bangor International Airport; and
WHEREAS, proposals were reviewed by a Selection Committee though a competitive process; and
WHEREAS, Sutherland Weston is recommended by the Selection Committee due to their exceptional quality of
work, their skilled and focused strategic approach and their fair and reasonable charges; and
WHEREAS, this 3-year agreement will include, among other terms and conditions, 2 options for an extension
and provisions for termination of the contract for cause or convenience.
By the City Council of the City of Bangor:
ORDERED,
THAT Catherine M. Conlow, City Manager of the City of Bangor, is hereby authorized, on behalf of the City of
Bangor, to execute a three year contract with Sutherland Weston of Bangor, Maine for advertising and
marketing services for Bangor International Airport. The terms of the agreement include two one year
options to renew and a rate of $150 per hour for advertising and $250 per hour for video. Said agreement
shall be in final form as approved by the City Solicitor or Asst City Solicitor.
19-150
APRIL 8, 2019
Contract for Professional Services
between
The City of Bangor
and
Sutherland
Weston
THIS AGREEMENT made this _day of , 2019, by and between the City
of Bangor, (hereinafter called the TITY'�, and Sutherland Weston, (hereinafter called the
CONSULTANT'�.
THEREFORE, in consideration of the foregoing and other valuable consideration paid to the
CONSULTANT and with the parties hereto intending to be legally bound, the CONSULTANT
and CITY agree as follows:
Article 1: Services:
CONSULTANT agrees to provide the personnel, supplies, labor and materials necessary to
perform professional advertising and marketing services to the Bangor International Airport.
Article 2: Contract Term:
The term of this AGREEMENT exercises the option to renew for a period of three (3) years
commencing with the execution of this AGREEMENT and end April 30, 2022.
This AGREEMENT has an option to renew for two additional one (1) year periods if mutually
agreeable between both parties.
Article 3: Consultant's Performance:
CONSULTANT accepts the relationship of trust and confidence established between itself and
the CITY by this AGREEMENT and will endeavor to perform the services hereunder in the
best and most expeditious and economical manner consistent with sound professional
practices and consistent with the interest of the CITY. The CONSULTANT shall be, and shall
remain, fully responsible to the CITY for the technical completeness, sufficiency and accuracy
of all professional services furnished by or under this AGREEMENT. The CONSULTANT shall,
without additional cost or fee to the CITY, correct and revise any errors or deficiencies in its
performance. The CONSULTANT shall pay CITY for any loss, damages, or costs, including
attorney's fees, resulting from CONSULTANT's breach or default under this AGREEMENT or
incurred by the CITY for the replacement or correction of any part of the work hereunder
which is deficient, defective or untimely.
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The CONSULTANT shall perform its services with care, skill, and diligence, in accordance with
the applicable professional standards currently recognized by such.
The CONSULTANT shall be responsible for the professional quality, technical accuracy,
completeness, and coordination of all reports, designs, drawings, plans, information,
specifications and other items and services furnished under this AGREEMENT.
If the CONSULTANT fails to meet applicable professional standards, CONSULTANT shall
without additional compensation, correct or revise any errors or deficiencies in its reports,
surveys or other services.
Article 5: Personnel; Independent Consultant:
The CONSULTANT represents that it has, or will secure at its own expense, all personnel
required in performing its services under this AGREEMENT. Such personnel shall not be
officers or employees of the CITY, or have any contractual relationship with the CITY.
The CONSULTANT further agrees that consistent with its status as an Independent
Consultant that its personnel will not hold themselves out to be, nor claim to be, officers or
employees of the CITY by reason of this AGREEMENT.
Article 6: City's Representative:
The CITY may assign an authorized representative, who will act as the CITY's representative
in all dealings with the CONSULTANT for this project. CONSULTANT's performance
hereunder shall be subject to the CITY's review and approval and said approval shall be a
condition precedent to payment to CONSULTANT. Said approval shall not be unreasonably
withheld.
Article 7: City's Responsibility:
The CITY agrees to furnish or provide access to the CONSULTANT any information or
material in its possession which is relevant to CONSULTANT's performance hereunder. CITY
staff will cooperate with CONSULTANT and CONSULTANT will not, without the CITY's written
consent, disclose, or permit disclosure by any officer, employee, agent or subconsultants of
CONSULTANT, any information or material furnished or generated under this AGREEMENT.
Article 8: Performance:
The CONSULTANT agrees to perform in accordance with all reasonable requirements of the
CITY. The CITY agrees to cooperate in helping to implement any time frame established. In
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the event of delay for reasons beyond its control and not its fault, the CONSULTANT may
request necessary adjustments to said time frame. The CITY's representative may approve
any adjustments and said approval will not be unreasonably withheld.
Article 9: Comuensation:
The CITY agrees to pay CONSULTANT for the services hereunder according to the Schedule
of Fees contained in the CONSULTANT's orginal proposal with no price increase throughout
the term of the AGREEMENT, with no price increase. It is expressly agreed that the CITY
shall receive all statements or bills for services provided under this AGREEMENT, and shall
guarantee all payments of the same to the CONSULTANT, provided that, in no case shall the
total payments for the services required for any project exceed the established budget
without the express written approval of the CITY.
It is expressly contemplated by the parties that a portion of the CONSULTANT's services to
be performed under this AGREEMENT may be performed by an approved subconsultant. All
subconsultants must be approved by the CITY for each project undertaken by the
CONSULTANT.
Where the CONSULTANT uses the services of a supplier to provide services to the CITY,
or purchase media on the CITY's behalf, and the CONSULTANT pays for the services or
media instead of the CITY, the CITY agrees to pay the CONSULTANT the cost of the
supplier services together with a mark-up that will not exceed 10% of the gross amount
as a commission.
Depending on the scope of work, these services may include mechanical and art costs
(including typography, artwork and stock photography), news distribution costs
(including wire services and mailing houses), research activities (including market
research fees, on-line database charges, clipping services, and focus group costs),
producer's or packager's fees, and third party spokesperson fees and expenses.
The CONSULTANT will submit invoices for payment at monthly intervals. Payment for
services will be due within thirty (30) days of the billing date.
Article 11: Ownershiu of Documents:
All reports, memoranda, plans, specifications, documents or other material to be developed
by the CONSULTANT under this AGREEMENT shall be the property of the CITY and be
promptly delivered to the CITY upon request. The CONSULTANT shall be permitted to retain
copies, including reproducible copies, of plans and specifications for the CONSULTANT's
information and reference.
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Notwithstanding CITY ownership, the CITY shall not use any reports, memoranda, plans,
specifications documents or other material developed by the CONSULTANT as design
documents on any other project other than the project for which developed, except by
agreement with the CONSULTANT in writing. All field data, internal reports, memoranda,
notes, calculation estimates and any other internal documents used to prepare the
documents and memoranda submitted to the CITY shall be deemed the CONSULTANT `work
papers", and as such the "work papers" will remain the property of the CONSULTANT
generating that material.
The CONSULTANT shall be responsible for the protection and/or replacement of any work or
material in its possession, including materials provided to the CONSULTANT by the CITY. The
CONSULTANT understands and agrees that all documents and materials provided to the
CITY hereunder are or may be public documents and as such will be available generally to
the public. Reasonable use of any such documents by the CITY or the general public shall
not be subject to a claim for infringement of any copyrights claimed by the CONSULTANT in
such documents.
The CITY has no responsibility for any use which may be made of them by any third party
and the CITY may use them for any lawful purpose.
The CONSULTANT and subconsultants disclaim any liability to any party other than the CITY
for any reliance on the documents and further that the CONSULTANT and subconsultants
disclaim any liability to the CITY if the reports and documents are relied upon or used for any
purpose for which they are not intended.
Article 12: Indemnification:
The CONSULTANT shall indemnify, defend and hold harmless the CITY from and against all
claims and actions, and all expenses incidental to such claims or actions, based upon or
arising out of damage to property or injuries to persons or other tortious acts caused or
contributed to by the CONSULTANT or anyone acting under its direction or control or in its
behalf in the course of its performance under this AGREEMENT, provided the CONSULTANT's
aforesaid indemnity and hold harmless agreement shall not be applicable to any liability
based upon the sole negligence of the CITY.
The CONSULTANT hereby expressly agrees that it will defend, indemnify and hold the CITY
harmless from any and all claims made or asserted by the CONSULTANT's agents, servants
or employees arising out of the CONSULTANT's activities under this AGREEMENT. For this
purpose, the CONSULTANT hereby expressly waives any and all immunity it may have under
Maine's Workers Compensation Act in regard to such claims made or asserted by the
CONSULTANT's agents, servants or employees. The indemnification provided under this
paragraph shall extend to and include any and all costs incurred by the CITY to answer,
investigate, defend and settle all such claims, including but not limited to the CITY's costs for
attorney's fees, expert and other witness fees, the cost of investigators, and payment in full
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of any and all judgments rendered in favor of the CONSULTANT's agents, servants or
employees against the CITY in regard to claims made or asserted by such agents, servants
or employees.
Article 13: Insurance:
The CONTRACTOR shall arrange insurance for the minimum limits indicated and shall
maintain the below listed coverage throughout the period of performance.
LIMITS
a. Workers' Compensation Insurance Statutory
Employer's Liability Insurance $100,000 each accident
$500,000 disease - policy limit
$100,000 disease - each empl.
b. Comprehensive General Liability (Public Liability) Insurance including:
General Liability $1,000,000 each occurrence
Aggregate $2,000,000
Products, Completed Operations $1,000,000 each occurrence
Aggregate $2,000,000
Personal & Advertising Injury $ 500,000 each occurrence
Fire Damage $ 50,000 any one fire
Medical Expense $ 5,000 any one person
C. Automobile Liability Insurance (owned, hired & non -owned):
Bodily Injury & Property Damage $1,000,000 combined single limit
d. The CONTRACTOR shall provide a waiver of any rights of subrogation which
the CONTRACTOR may have against the OWNER, its agents or its employees.
e. Before any of the work is started under this CONTRACT, the CONTRACTOR
shall file with the Purchasing Department a certificate of insurance
containing the following information in respect to all insurance carried:
(1) Name of insurance company, policy number and expiration date;
(2) The coverage required and the limits on each, including the amount of
deductible or self-insured retentions (which shall be for the account of
the CONTRACTOR);
(3) A statement indicating that the OWNER shall receive thirty (30) days
notice of cancellation or significant modification of any of the policies
which may affect the OWNER's interest; and
(4) The OWNER as an additional insured (except Workers' Compensation
Insurance).
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Article 14: Subconsultants:
None of the services covered by this AGREEMENT shall be subcontracted without the prior
written consent of the CITY.
If specialists or subconsultants are required to complete the services hereunder the
CONSULTANT shall propose such utilization for review and approval of the CITY. The
CONSULTANT is and shall remain fully responsible for performances of all services
hereunder.
Article 15: Termination:
1. For Cause: When the CONTRACTOR has not performed or has unsatisfactorily
performed work under this contract, the CITY may terminate the contract for
default. Upon termination for default, payment may be withheld at the discretion of
the CITY. Failure on the part of a contractor to fulfill contractual obligations shall be
considered just cause for termination of the CONTRACT. The CONTRACTOR will be
paid for work satisfactorily performed prior to termination less any excess costs
incurred by the CITY in re -procuring and completing the work.
Notwithstanding the foregoing, CONTRACTOR shall not be relieved of liability to the CITY
for any damages sustained by the CITY by virtue of any breach of this CONTRACT by the
CONTRACTOR, and the CITY may withhold any payments to the CONTRACTOR for the
purpose of set-off until such time as the exact amount of damages due the CITY from
the CONTRACTOR are determined.
2. For Convenience: The CITY may terminate this CONTRACT, in whole or in part, whenever
the CITY determines that such termination is in the best interest of the City, without
showing cause, upon thirty (30) days written notice to the CONTRACTOR. Upon
termination, the CONTRACTOR shall be compensated for all services performed to the
date of receipt of notice of termination. Compensation for services performed prior to
termination shall be paid in accordance Article 8 of this CONTRACT.
Upon termination, the CONTRACTOR shall deliver to the CITY one (1) copy of all
otherwise deliverable sketches, drawings, estimates, reports, records, schedules and
other such information and data accumulated in the performance of services under this
CONTRACT, whether completed or not, if requested.
Article 16: No Assianment:
The CONSULTANT shall not assign, sublet, sell, transfer or otherwise dispose of its interest in
this AGREEMENT without the prior written approval of the CITY which shall not be
unreasonably withheld.
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This AGREEMENT shall be binding upon and inure to the benefit of the parties hereto, their
successors and permitted assigns.
The CITY may let other agreements in connection with the work. The CONSULTANT shall
cooperate, schedule and coordinate performance of the work with the work of any separate
consultants so as not to delay or interfere with their work, or with timely completion of the
project.
Article 18: Nonwaiver:
Except as expressly provided in this AGREEMENT, the failure or waiver, or successive failures
or waivers on the part of either party hereto, in the enforcement of any condition, covenant,
or section shall not render the same invalid, nor impair the right of either party hereto, their
successors or permitted assigns, to enforce the same in the event of any subsequent breach
thereof.
Article 19: Notices:
All notices required or permitted under this AGREEMENT shall be in writing and shall be
deemed sufficiently served if sent by First Class Mail addressed as follows, or such other
address as they may designate in writing from time to time:
To City:
Deborah Cyr, Finance Director
City of Bangor
73 Harlow Street
Bangor, Maine 04401
To Consultant:
Elizabeth Sutherland
Partner
Sutherland Weston
6 State Street
Suite 102
Bangor, Maine 04401
Notice given in any other manner shall be deemed effective only when the written
notice is actually received.
Article 20: Disuutes:
In an effort to resolve any conflicts that arise during the term of this AGREEMENT, the CITY
and CONSULTANT agree that all disputes between them arising out of or relating to this
AGREEMENT shall be submitted to non-binding mediation unless the parties mutually agree
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otherwise.
Any disputes arising out of or in the course of this AGREEMENT which are not settled by
mediation may be resolved by litigation which shall be brought in Maine Superior Court for
Penobscot County.
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Article 21: Comuliance with Law:
The CONSULTANT in its performance hereunder, shall comply with all applicable Federal,
State and local statutes, ordinances and regulations in effect at the time of the services
provided by the CONSULTANT. CONSULTANT agrees to amend this AGREEMENT, if
necessary, to comply with such law or regulations.
Article 22: Extent of Agreement:
This AGREEMENT, with its Exhibits, represents the entire and integrated AGREEMENT
between the CITY and CONSULTANT and supersedes and replaces all terms and conditions
of any prior agreements, arrangements, negotiations, or representatives, written or oral with
respect to this AGREEMENT. This AGREEMENT may only be modified by written agreement
of the parties.
Article 23: Chanaes:
The CITY may, at any time, request CONSULTANT to make changes within the scope of an
established project that may increase the budget for the CONSULTANT's fees. CONSULTANT
shall perform the change or extra work only after receipt of a change order to the purchase
order for the CONSULTANT's services in connection with the project. Such additional services
shall be agreed upon, in accordance with the rates set forth in the CONSULTANT's Fee
Schedule and incorporated herein by reference.
The CITY will not be liable for any costs incurred by the CONSULTANT from performance of
a change or extra work prior to issuance of a change order to the purchase order unless
expressly authorized in writing.
Article 26: Ex eu nses:
The CONSULTANT will also bill the CITY monthly for all incidental and other expenses
incurred on its behalf, including, but not limited to, items such as travel, copying, press
mailings, and printing.
The CONSULTANT will obtain authorization before making any commitments for any
expenditure in excess of $500 on the CITY's behalf.
The CONSULTANT shall keep accounts, books and other records of all its billable charges
incurred in performing services to the CITY and shall itemize and submit its billings to the
CITY in such a manner as the CITY may reasonably direct.
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If no such direction is given, the CONSULTANT shall maintain books and accounts of
chargeable costs in accordance with generally accepted accounting practices consistently
applied, and in such a manner as to permit verification of all entries made.
For three (3) years from final payment under this AGREEMENT, the CONSULTANT shall
preserve all such books and records, and shall upon three day's written notice make such
records available to the CITY for purposes of verifying the costs chargeable under this
AGREEMENT.
Article 28: Authority to Execute:
This AGREEMENT contains all the terms, conditions and provisions pertaining to the work,
there being no other understandings, agreements, warranties either express or implied,
relative to the AGREEMENT that are not fully expressed herein.
IN WITNESS WHEREOF, the parties hereto have caused this AGREEMENT to be executed
on the day and year first above written.
Witness:
Witness:
City of Bangor (CITY)
Catherine M. Conlow
City Manager
Sutherland Weston (CONSULTANT)
Elizabeth Sutherland
Partner
Contract Agreement Page 10 of Marketing/Advertising - BGR
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