HomeMy WebLinkAbout2015-01-13 Airport Committee Minutes
Meeting Agenda
City of Bangor Airport Committee
rd
City Council Chambers 3 Floor
January 13, 2015
The following City Councilors were in attendance: Airport Committee Chair Gibran Graham,
Councilors, Nelson Durgin, Pauline Civiello, and David Nealley. Also in attendance, Airport
Director Tony Caruso, Marketing Manager Risteen Bahr.
Agenda:
1. Airport Statistics-December 2014
Airport Director Caruso indicated that 2014 was a banner year! The total monthly passengers
was 489,977! That was up by 15% as compared to the average! Airline load factors were
strong, Allegiant air at 89%, Delta at 72%, United at 61% and US Airways at 76%. Market Share
was Allegiant at 21%, United at 1%, Delta at 26%, and US Airways at 52%. Total Operations was
up by 6%. The Total Landings was up from November at 84 and December at 93, YTD was down
by 6%. The Fuel sales were down by 6%. We are trending in a positive fashion for domestic
passengers.
Questions/Comments:
Councilor Durgin asked if we had an update on United. Airport Director Caruso responded that
United will come back starting in June and go rightoffer the Chicago service thru October. The
Committee then discussed other Airports if they were at a peak or decline, and discussed about
fuel prices going down and if we would see a decrease in prices on tickets or any incidentals.
Also, discussed was the Shuttle Lot and when it would open. It is scheduled to open the first or
second week in February.
2. Review of BGR’s advertising/marketing programs.
Airport Marketing Director Bahr presented the Committee a power point presentation on the
Marketing and Communication overview. She discussed about the service at Bangor
International and at Bangor Aviation Services, including o. Our brand promise to the customers.
Highlighted in the advertising was we are aoffer convenience, nonstop daily flights and we are
the leader in Trans-Atlantic tech stops. For the advertising campaign, we have a “destinations”,
“a getaway to the sun”, “send yourself, a warmer place”, “and testimonials”, and an “Inbound”
campaign. She also discussed the General Aviation/Tech Stop Campaign. Also reviewed was
BGR’s tradeshow presence, she had pictures of tradeshow booths from other Airports, and
BGR’s booth. Also discussed was the Media placement and promotions that we use.
Questions/Comments:
None
3. Airport Terminal upgrade
Airport Director Caruso indicated that the Airport will have a formal kickoff event on
nd
Thursday, February 22 at 10:00 AM. We will be celebrating the beginning of the Domestic
Terminal Renovations.
Meeting Adjourned