HomeMy WebLinkAbout2011-11-14 12-010 ORDERCOUNCIL ACTION
Item No. 1 2 Q 10
Date: November 14, 2011
Item/Subject: Order, Authorizing Execution of a Contract with Global Spectrum, L.P. for Pre -
Opening Consulting Services for the New Arena/Meeting Complex — Bass Park
Responsible Department: Finance
Commentary:
This Order will authorize execution of a contract with Global Spectrum, LP for Pre -Opening
Consulting Services for the new arena/meeting complex. In June 2011, the Council authorized staff
to begin negotiations with Global Spectrum, L.P. to operate the new arena and meeting complex.
The parties have met and discussed contract options, and have finalized terms and conditions. At
this time, the attached Contract for pre -opening consulting services is ready for Council
consideration.
The proposed scope of service includes operational design/construction consulting, identifying
candidates for key staff positions, operational start-up, facility marketing, sponsorship sales, event
booking and food and beverage services. The contract term is November 1, 2011 through June 30,
2012 at a cost of $3,000 per month, plus expenses (i.e. travel, advertising, promotions/brochures,
etc.). The estimated total cost of the contract is $59,000.
The parties will continue to meet to negotiate a proposed management services agreement. The
scope of that agreement will encompass the pre -opening consulting services as well as the
management of the current facility and grounds effective July 1, 2012.
Department Head
Manager's Comments:
City Manager
Associated Information: Order, Proposed Contract
Budget Approval:
Adequate funds are available within the Arena Fund for this initial contract. , !
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Finance Director
Legal Approval:
Introduced for
X Passage
First Reading
Referral
404�
City Solicitor
Page _of_
Assigned to Councilor - Durgin
CITY OF BANGOR
121 010
November 14, 2011
(TITLE.) Order, Authorizing Execution of a Contract with Global Spectrum, L.P. for Pre -Opening
Consulting Services for the New Arena/Meeting Complex - Bass Park
By the City Council of the City of Bangor.•
ORDERED,
THAT, Catherine M. Conlow, City Manager, is hereby authorized on behalf of the City of Bangor,
to execute a contract with Global Spectrum for pre -opening consulting services for the new
arena/meeting complex at Bass Park. Said contract shall be substantially the same as attached
hereto and in a final form as approved by the City Solicitor or Assistant City Solicitor.
IN CITY COUNCIL
November 14, 2011
Motion Made and Seconded for_Passage
Passed
CITY CLERK
X12-010
ORDER
(TITLE,)Authorizing Execution of a Contract with
Global Spectrum, L.P.. for Pre Opening Consulting
Services for the New Arena/Meeting Complex
Bass Park
Assigned to Councilor 7hL� %
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1�' 010
�od�N
As of November 1, 2011
City of Bangor, Maine
73 Harlow Street
Bangor, Maine 04401
Attn: Debbie Cyr, Finance Director
Re: New Bangor Arena and Convention Center
Dear Ms. Cyr:
You have informed us that Global Spectrum, L.P. ("GS") has been selected by the City of
Bangor (the "City") to consult on, operate and manage the to -be -constructed Bangor Arena and
Convention Center, scheduled to open on September 2013 (collectively, the "New Facilities"),
and the existing Bangor Fairgrounds ("Fairgrounds"). In connection therewith, the parties will
be negotiating a long-term agreement pursuant to which GS will provide pre -opening operational
services for the New Facilities, and, following their opening, provide management and
operational services for the New Facilities and the Fairgrounds. In the meantime, the City
desires to engage Global beginning as of November 1, 2011 to provide certain pre -opening
consulting services with respect to the New Facilities. The purpose of this letter is to document
our agreement regarding such pre -opening consulting services. Our agreement is as follows:
Term; Termination.
(a) The term of this agreement ("Term") shall begin as of November 1, 2011 and
shall expire on June 30, 2012,
(b) Either party hereto may terminate this agreement in the event of a material
breach by the other party, which material breach is not cured within thirty (30)
days of written notice to the breaching party describing such material breach in
reasonable detail.
2. Services.
(a) During the Term, GS shall provide the following consulting services with respect
to the New Facilities for the benefit of the City (the "Services"):
Operational Design and Construction Consulting
• Review design drawings and make recommendations for operational
improvements
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• Review and comment on change order requests from an operational
perspective
• Identify show promoter requirements and relay to design team
• Identify necessary patron services and amenities and relay to design team
• Assist with food, beverage operational design issues
• Identify Information technology requirements
• Identify storage needs and potential issues
• Identify additional revenue opportunities (signage, food and beverage,
merchandising, parking)
• Review designs for communications systems (including alarm systems)
• Develop FF&E Budget
• Work with City to determine purchasing procedures for FF&E
• Attend regular progress meetings with design/construction and
management team
Staffin
• Identify candidates for General Manager
• Identify candidates for Sales Manager (Convention Sales)
• Identify candidates for Director of Corporate Sales
• Identify candidates for Director of Operations / Fair Manager
Operational Start -Up
• Develop booking and scheduling policy
• Establish and get approval from City on rental rates and service fees
• Create facility producer's guide
• Develop User Rental Contract and submit to the City for its approval
• Maintain booking calendar; schedule and contract events
• Target first year events
• Advise on ticketing solution
• Determine office locations for staff
Facility Marketing
• Establish community relations and exposure to industry via media
releases, speakers bureau, paid advertising and/or direct mail
• Begin to develop Facility web -site
Sponsorship Sales — Subiect to the paragraph at the end of this section,
Global shall cause its affiliate, Front Row Marketing Services, L.P.
("FRMS"), to provide the following services (the "FRMS Services")
• Begin a naming rights analysis to define approximate value of the
proposed naming rights for the New Facility
• Meet with the City to discuss some possible naming rights candidates and
to discuss procurement / selection of partners in the New Facilities and
how that process can possibly be leveraged
• Begin work on naming rights proposal deck
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• Begin putting together list of City -area advertisers and potential naming rights
partners
• Do evaluation to price out suite / premium seating value
• Work with architect / City on what type of signage will be in the New
Facilities (what will eventually be for sales)
• When naming rights analysis is complete, present findings to the City
• After City signs off on naming rights evaluation, parties to agree on a "go to
market asking price
• Complete naming rights presentation for City approval
• City and FRMS to discuss a "Top 10 list" for potential naming rights partners
• Develop proposed pricing for suites / premium seating for City approval
• Complete marketing / sales deck for suites / premium seating for City
approval
• Begin presentations of naming rights to "Top 10 list". City will assist in the
coordination of certain meetings
• Schedule meetings for some key categories for the New Facilities, such as
soda, beer, waste management, internet needs, etc. FRMS will compile a full
list to present to the City
• Commence sale of suites
• Announce official on -sales date for suites
• Develop invitations to target list to visit the Marketing Center
• Develop suite license form and letter of intent
• Develop RFP's for manufacturers of advertising inventory and premium
seating FF&E
• Develop sales reporting documents for the City
• Meet with key personnel with regard to the Bangor Fair
• Assist in driving revenue for the Bangor Fair
Provision of the FRMS Services is subject to FRMS being engaged by December 31,
2011 to provide commercial rights marketing services (i.e., marketing and sale of
sponsorship, advertising and premium seating rights) at the New Facilities on terms
acceptable to FRMS. In the event FRMS is not engaged to provide such services with
respect to the New Facilities by such date, the FRMS Services shall not be provided
hereunder. The parties acknowledge that any engagement of FRMS to provide such
services will be subject to the approval of the City.
Event Booking
• Develop Calendar of Events
• Work with CVB to establish formal collaborative booking relationship
• Target specific events for the convention center
• Target specific events for the arena
• Establish positive and cooperative relations with promoters
• Review all potential event revenue streams and establish programs to
maximize revenue
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• Maintain /improve upon current relationships with established Bass Park
Users
• Review "Meeting Planner Guide" with the CVB
Food & Beverage
• Establish food and beverage service plans for concessions
• Establish food and beverage service guidelines for catering
• Review food and beverage FF&E needs
(b) The City acknowledges that GS shall not engage any on-site staff under this
agreement, and all Services shall be performed by GS off-site or otherwise through short-term
trips to the City (the costs of which shall be reimbursed to GS as provided in Section 3 below).
The City shall provide reasonable advance notice to GS (at least 2 weeks) prior to any travel as
requested by the City, in order to allow GS employees to schedule their time appropriately and to
enable GS to secure preferable airline rates.
(c) The City acknowledges that neither GS nor its employees, agents, or affiliates are
architects, general contractors or engineers, and that their services provided under this agreement
are based on their operational knowledge of arenas and convention centers and should not be
construed as a representation of architectural, construction or engineering practices. Neither the
City nor any of its respective officials, agents, contractors, consultants or representatives will
rely upon GS or its employees, agents or affiliates as having architectural, construction or
engineering expertise.
3. Compensation to GS; Expense Reimbursement.
(a) As consideration for GS's provision of the Services, the City shall pay GS Three
Thousand Dollars ($3,000) per month during the Term ($24,000 total). Payment of such
monthly fee shall be made to GS by the 15th day of each month during the Term.
(b) Additionally, the City shall reimburse GS for all pre -approved, out-of-pocket
expenses incurred by GS and its employees in connection with its duties hereunder, including
without limitation expenses incurred by GS and its employees for travel (airfare, hotel, meals,
and ground transportation) related to its activities hereunder, and expenses for promotional
materials generated by GS for the New Facilities. GS shall invoice the City on a monthly basis
for such expenses, and the City shall reimburse GS for such expenses within thirty (30) days of
invoice. All invoices for expense reimbursement shall be accompanied with attached back-up
documentation such as hotel invoices, airline ticket passenger receipts, food/beverage receipts,
etc.
4. Contract Administrator. Each party shall appoint a contract administrator who shall
monitor such party's compliance with the terms of this Agreement and serve as the point of
contact for any questions or issues in connection with this Agreement. GS' contract
administrator shall be Doug Higgons, or his designee. The City's contract administrator shall be
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Catherine Conlow, or her designee. Either party may changes its contract administrator upon
notice to the other party.
5. Miscellaneous. The parties agree that GS is being engaged by the City hereunder as an
independent contractor, and nothing contained in this agreement shall be deemed to create,
whether express or implied, a partnership, joint venture, or employment relationship between GS
and the City. This agreement constitutes the entire agreement of the parties with respect to the
subject matter hereof, and may be amended only by a written agreement executed by an
authorized representative of each party. In no event shall either party be liable or responsible for
any consequential, indirect, incidental, punitive, or special damages (including, without
limitation, lost profits) whether based upon breach of contract or warranty, negligence, strict tort
liability or otherwise, and each party's liability for damages or losses hereunder shall be strictly
limited to direct damages that are actually incurred by the other party. The Agreement is entered
into under and pursuant to, and is to be construed and enforceable in accordance with, the laws
of the State of Maine, without regard to its conflict of laws principles. This Agreement may be
executed in counterparts, each of which shall constitute an original, and all of which together
shall constitute one and the same document. This Agreement may be executed by the parties and
transmitted by facsimile or electronic transmission, and if so executed and transmitted, shall be
effective as if the parties had delivered an executed original of this Agreement.
If you are in agreement with the foregoing, please sign below evidencing your intent to be
legally bound hereby.
Sincerely,
GLOBAL SPECTRUM, L.P.
By:
Name:
Title:
AGREED AND ACKNOWLEDGED:
CITY OF BANGOR, MAINE
By:
Name:
Title:
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