HomeMy WebLinkAbout2001-02-20 Business and Economic Development Committee Minutes Business & Economic Development Committee
Meeting Minutes
� February 20, 2001
Councilors Attending: Joseph Baldacci, Judy Vardamis, Pat Blanchette, Nichi
Farnham, Gerry Palmer, John Rohman, Dan Tremble
StafF Attending: Rod McKay, Steve Bolduc, TJ Martzial, Sally Burgess,
Rebecca Hupp, Ed Barrett, Bob Ziegelaar
Others Attending: Telford Aviation Representative, Children's Choir
Representative
Meeting convened at 5:00 p.m.
1. Review of Bangor Region Deve%pment Al/iance Accomp/ishments and
P/ans
Steve Bolduc reported on the Alliance's accomplishments over the last
year and presented its work plan for the coming year. The Alliance has
been actively marketing the region through attending trade shows and its
newly inaugurated web site. Plans call for this effort to continue in the
� coming year.
2. I/acant Land at Union and Rando/ph
Early in the process of redeveloping the Randolph Drive area, stafF
suggested that the City might wish to sell two vacant lots on Union Street
for additional housing development. At that time, the Council indicated its
preference that these areas remain as open space. Recently, the City has
been contacted by the owner of an abutting property who expressed
interest in purchasing one of these lots. As we understand this interest,
the owner would like to add this property to his existing lot as an
extension of his yard and has no intention of building on it. StafF
recommended that we entertain such a proposal with the provision that
nothing be built on the property. After some discussion, the Committee
authorized staff to enter into discussions for the sale of this property
subject to a deed restriction that nothing be built on it.
3. Bangor Chi/dren s Choir Request for Support
Information previously requested by the Committee: Ed Barrett explained
that at one time, there were several agencies that the City provided
money to, but after researching the issue, nothing was ever formally
• adopted that indicates that it is the City's policy not to do this. Funding
for non-profit agencies was gradually phased out as part of the annual
budget process over a 3-year period.
� Councilor Vardamis asked how much still needs to be raised. It was
indicated that they were unsure of the exact amount. Councilor Tremble
commented that there are a lot of very worthwhile causes to come before
the Committee asking for donations. As a City, he doesn't feel that this is
something to get involved in. Councilor Vardamis commented that she
feels this is a great opportunity to promote Bangor and she doesn't know
what is in the plan for the marketing budget, but there have been
discussions on Bangor branding opportunities. This group is going to
Washington, DC and representing Bangor and this is a perfect opportunity
to do something. She agrees with Councilor Tremble, but it would be
great to find something creative to do for these students. The City has
made progress in getting the waterfront developed and moving other
things along and the entire community is getting excited. Because of
that, the community will come to the Council to ask for assistance to
continue that promotion opportunity. She would very much support
something that could be done for this group.
Councilor Blanchette commented that an example of the City doing so
much is the Children's Museum that probably would not have been open
without City help. This is support that can be justified and a community
resource that will be here to benefit several generations. This is a
� wonderful opportunity for these young people, but Pat questioned the
amount of impact this one group will have in Washington DC with all of
the other groups that will be there. How much PR can Bangor get out of
it? How can you say no to the Bangor Little League groups that come in
and say yes to this group?
� The Representative of the Choir commented that at no point would they
want the choir put in a position with the City of Bangor where their
organization will be in a firing line. She would see this organization
gracefully fold before seeing any of the parents or children take a hit. For
this group, as parents and citizens, balance is the key and they want
balance for their organization no matter what it is.
Councilor Rohman commented that this is a tough decision and although
you want to help, you don't want to open the flood gates. Councilor
Vardamis asked if this item should be tabled until further discussion. Ed
Barrett pointed out that it would not have to be on the next Council
Agenda. Councilor Baldacci feels a vote is needed to move it from this
Committee.
It was moved that the Committee engage this group to perform for one or
� more City events on a fee for service basis in an amount not to exceed
2
$5,000, the terms of which to be worked out by the City Manager. Motion
seconded. Approved 3-2.
� 4. Ca/endar 2000 Year End Airport Report
Bob Ziegelaar highlighted aspects of the Year End Airport Report for the
Committee.
Bangor is served directly by Delta, American Airlines, USAirways, PanAm,
Northwest and Midwest Express Airlines. In the past year, there was an
increase in the diversity of the carriers at BGR. New carriers included
CommutAir, Allegheny Airlines, Piedmont Airlines, Colgan Air and PanAm.
Comair also underwent significant change with its integration into the
Delta Connection group. Connection opportunities also increased. Air
service route expansions included Philadelphia, Pittsburgh, and New York
LaGuardia. In February, PanAm started service to Allentown (NYC, NJ and
Philadelphia metro access). Air service proposals are currently pending
for new service to Detroit, Chicago, Boston, Hartford, Washington Dulles,
Cleveland, Quebec, Montreal, Halifax, Saint John and Moncton.
New Equipment: USAirways upgraded from the Beechcraft 1900's to a 34
seat Saab 340 regional airliner. USAirways commenced flights with Dash
8s, large turboprops with 37 seats. They will be coming in with larger 50
seaters that are supposed to be faster. The Philadelphia runs are doing
• very well which is why they were kept through the winter.
2000 showed a diversification of the market share at Bangor through
increasing competition and a substantial boost in jet flying. It shows that
the carriers in the market are not as dominant as they used to be. Delta
used to be the dominant carrier, then it went to Business Express. It has
really changed now with USAir having taken approximately 25% of the
market. It's balanced which means more competition.
The passenger count was 382,000. BGR lost approximately 40,000. This
is attributed to the Delta code share agreement falling apart. When Delta
jet pulled out and put ComAir in, they did not maintain their relationship
with American Airlines. American's failure to capture passengers cost
Bangor as many as 53,000 in 2000.
Other issues that still need to be worked on include local perceptions. It
is difficult to tell people that there are 60 flights out of Bangor. People
are not catching on to the fact that BGR does have good carriers
available. There is a greater availability of inexpensive fares. Bangor was
one of 21 cities that stood out last year for the greatest price reductions.
. Councilor Rohman commented that it is has been changing so quickly and
so often that there is no consistency. This is part of the perception that
3
the area has. People are reluctant to buy tickets in case there is a
change. Consistency is important. Councilor Blanchette asked if there are
brochures at the Airport? Bob indicated that there were. Councilor
� Blanchette indicated that she'd like to have enough to take to Augusta to
distribute to other legislators. Bob indicated that he would put some
packets together for Councilor Blanchette.
Councilor Baldacci asked if there has been any thought to Bob Ziegelaar
doing some type of �/z show each week updating the community on the
airport. It's a free medium and there are residents that watch it. It is
something that should be considered.
The yield has gone up this year. It went from .13 cents a mile to .14
cents a mile. By rightsizing/downsizing the market, airline planners have
constrained the capacity available at Bangor, thereby improving the profit
yields
Quality of Service: BGR is working with their community service initiative,
which is working well. Complaints are being passed off to the carriers so
that they receive a response from BIA and the carriers. The Bangor-
Boston route continues to be the most problematic route. StafF continues
to work on this route, but this is why the Philadelphia route is so
important. Other carriers have been talked to about potential Manchester
connections.
�
Marketing Efforts: Staff works closely with the existing carriers. They also
work diligently with potential service providers. The Boston Fox Teague
(BF� Agency has been an asset to work with. For next year, there is an
aggressive outbound and inbound campaign planned again. StafF will
brief the Committee at the next meeting.
Vacation Packaging: BIA received word from American Airlines that their
primary packaging person came from the West Coast and visited here. He
has brought packages to both Bangor and Bar Harbor via Bangor. This is
the first time BIA has been able to get into a major carrier's vacation
packages. It would be listed as a Maine vacation and show the different
destinations that they have in Bangor and Bar Harbor and that it will be
serviced through Bangor.
Community Outreach: Staff does a fair amount of outreach through the
Rotary, the Lions, the Maine Development Foundation Leadership
Conference, Eastern Maine Voc Tech Leadership Group and several
others.
Co-Op Marketing: Coordinated marketing efforts are available to all
� resident air service providers. During 2000, the Airport worked very
closely with market entrant PanAm and the expanding USAirways Express
4
team at Bangor. Co-op opportunities are available to all of the carriers
that use Bangor. Over the last year, Bob developed a relationship with an
airport in the Black Forest in Germany. This airport was given advice as
� to how they could potentially develop. They were very interested in
developing a relationship with BGR in terms of joint marketing which staff
has indicated that they will. An agreement may be forthcoming in the
future. Bob recently heard from them that they have been taken over by
a British Airport group which also manages airports in the UK as well�as
the Continent and they are very interested in discussing joint marketing.
Business Passenger Marketing: The Airport's work continues with Campus
Travel Management which will work to negotiate bulk rate discounts
between companies and carriers while collecting and maintaining data of
critical interest to carriers interested in the BGR market.
Web: The flybangor.com site was completely redone in 2000 and is now in
its third generation. The Airport's website is designed to be an easy to
use comprehensive informational resource about the Airport and its air
service options. The site also serves as a comprehensive resource for
information about visiting the Bangor region and the State of Maine.
Challenges:
The Bangor region still faces several challenges affecting air service
i growth.
Population growth in the region remains static and future forecasts predict
a decrease in regional population resources. Seasonality continues to be
an issue. Staff continues to work with the ski resorts, and the snowmobile
industry is helping in that respect. Passenger composition continues to be
a challenge. Only 25% are business travelers and 75% are leisure
travelers.
The Manchester Airport is developing as a regional hub. This is why staff
is looking at opportunities to use Manchester in much the way that Boston
is used now.
Summary: Bob feels that progress was made last year. The better
balancing of the carriers is very important. Marketing exposure and the
leadership role being played locally and economic wealth has been good
as well.
Councilor Vardamis commented that with regard to seasonality, the media
discusses how most of the ski resorts were at 259,000 last year and it is
now 350,000 so it has been a wonderful season. Has there been a
, noticeable difference in incoming to Maine for skiing. Bob answered that
they haven't seen much change. Most of this traffic is drive traffic.
5
Councilor Blanchette asked if there was a way to tap into information from
the Office of Tourism to see if we are missing some of our should-be
targeted areas for ski trips. Bob answered that he agrees and he has
� talked with the Tourism office who has indicated that they are in the
process of developing a database.
Councilor Palmer indicated that during one recent interview with BIA staff
that did not include any Councilor. He feels that the Council should be
involved with these types of events in some way. Bob indicated that he
talked with Jeff Russell about this and Jeff was surprised at the amount of
. press play that they received. He really had no indication what type of
article it was going to be.
5. Te/Ford Proposa//Concept
Rebecca Hupp explained that the majority of the Committee members
were a part of the tour of the Telford Facility. Rebecca met with Telford
last Friday to discuss a proposal, which is included in the packets. Mr.
Telford was asked to attend this meeting to review the proposal and
explain the general terms. Telford has relocated the majority of his
business from Waterville to Bangor and, in hopes of expanding, he
approached the City with this proposal.
Mr. Telford explained that at the Bangor Airport, they have two
� operations. One side of the field is the joint venture with Volvo-Aero and
also houses their heavy maintenance facility and corporate offices. On
the other side of the field, where general aviation is, general aviation
maintenance is performed. The company operates 22 airplanes. Since
moving from Waterville, they have moved all of the maintenance to
Bangor and, by doing this, it has put a limit on their space. Telford
currently leases half of Building 115 and proposes to take over the entire
building. They will continue to hangar current tenants on the non-leased
side to keep good relations between the City, Telford and the tenants.
The tenants are also very good customers of Telford. The suggestion is to
not take any new customers/tenants and as current tenants leave or sell
their plane, etc., not take on any new to replace. With this concept, there
will be renovations and remodeling. They would like to use the same
process as was used for the remodeling of the Volvo joint venture
building. This worked very smoothly and the construction went well.
Telford will come up with the design concept, present it to the City for
approval on the costs, construction, etc., and Telford pays the cost and it
is then deducted from future rents. Telford would like to start this in
]une.
At this time, Telford is working on a design layout to present to the City.
• They do not have cost estimates as yet. Mr. Telford projects that it will
cost between $150,000 - $200,000.
6
Councilor Palmer asked if there were any jobs tied to this project? Mr.
Telford answered that the jobs are already here and they are sharing
� offices. Business has been good and it is hoped that they will continue to
grow the business which will add jobs.
Councilor Tremble asked if this were common to ofFset future rents for
renovations? Rebecca answered that it is common at other airports and it
has been done at BIA.
Committee approved staff to proceed with negotiations on planning the
concept that has been outlined.
7. Executive Session:Airporf Land Acquisition Update
With no further business to discuss, the meeting adjourned.
�
�
7