HomeMy WebLinkAbout2000-06-27 Airport Committee Minutes �
Sent By: BANGt7R SNT� AIRPO�iT; 207 945 3�07; Ju3.-19-00 14:i�; P�ge 1 /1
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AIlZ.POTtT CC1N11�lTTEE MEETING
CITY HALL COr�R,�NCE RdOM—TH[K.D FLC}C3R
Tc�s�A�r, ac�nr� a�, ��oc�—s��
Present: Gerry Palmet, Chair A�.irport G+annmittee
Dan Tremblei M�mher
Jahn Rc�hrnan, Member
Jud� V�arc��mis,llriember
Ed I3arret'k. City tVlanager
7eff Russell,fivlarkei:ing�irectcar�-.�.irport
�ob Zieg,elaar, Airport.�►irector
Donna Fichtner, CVB
Adria.n Fc�x, BFT Advertisitag
The me�ting was cc�nvened at 5 PM.
it�ms w�re dis�ussed as per p�xbii�Iled �genda,
1.) Aduertisit�g Camp��gn_ The�irp�ct Directcsr intrt�duced Adrian Fox, grincipal of
BFT Inc., the tlirport's advertising agents. Mr, Ziegelaar stated thar he has been rrxc�s�
asatisfi�d witt� the work delivered to date. Mr. Fox next provided the Committee with
axz exte.nsive ov�rview af t.h� o���oing advertising carnpai�;n and provi�l�d video
faota�e o�the TV ads dev�Xoped, Those ads h�v�b�en scheduled to be aired durin�
the Tuly-Au�us�t tirneframe in the Pittsb4rgh, Urlandc� an�Ban�;or rnar�ets. Th� ads
�re priznarily intended to l�oost traf�ia on the new P�nAm rou.tes. A second purpose
fpr the Bangc�r market is ta heighten the visibirity Qf Bangor In�kernatianal Airport arad
it5 ayi Seri✓ices. During �XCeriSiv�diScu55ion, the Com�mi�tee ex�ressed its satis�'dctic�n
with the advertisin,g e�ort. �:outxcilor Tretnbl� asked th�t future 13�ng�r market ads
alsa fealure the availabiliXy of specific services (d�s�ins�tions and fares)frorn the
Aarport ta di�pel any negative perc�pt'rons tt►at mi�h# liT�ger in the marketpI�ce.
2.) Business Update. The A.irport Directar and Mark�tin�1V[a�nager briefed th�
Cotnmittee abo�at ltie Iatest business developmcnts, in�ludiz��:PanArn operations and
pro�-ess with the Telford Aviat�ars aetivities, 3ef�Russ�11 briefed the Cc�rz��z��ttee
about the availat�ility of the�d�.�ters enahling the use c�f:jetways with the s!»aller jets,
H� a]so described the promotional �etivities accurring in Pitts'�ut�;h a»d C?rlancio in
COOp�TStiOn Wit�3 th8 Stt�a1'�o�f dnc�No1�t{'�ern Clutdoor5 reSottS. 13c�b Zie��l�ar
reported th�t th�Federal marketing monies are being cauntet� t�tY far the c;uszticzued
advertisizl� �nci ma�•keting ei�'r�r��c�l�.rined fc�r by the�irpc�rk. Dc�nna Fichtn�r asked
that th�Airpc�rt assist t!» CVB in cc��rdiriatiti�th�"f�ee!" o��.11 video n�aterials, so
tha�k there wi11 be consistency.
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