HomeMy WebLinkAbout2022-05-23 22-203 OrderCITY COUNCIL ACTION
Council Meeting Date: 06/13/2022
Item No: 22-203, As Amended
Responsible Dept: Community & Economic Development 0
Requested Action: Order 0 Map/Lot: N/A
Title, Order
Adopting Municipal Development Program and Financial Plan for the Bangor Center Development District
Summary
PUBLIC HEARING - Prior to voting on this Order, the City Council will need to continue the Public
Hearing from the May 23, 2022 Council meeting that addresses the Municipal Development Program
and Financial Plan for the Bangor Center Development District.
Upon further review, the Downtown Bangor Partnership (DBP) has received its initial request to
increase the special assessment rate for the Bangor Center Development District. With the reduction
in the special assessment levy, the DBP has also revised its proposed development program and
financial plan for the Bangor Center Development District (attached).
Budget highlights include:
Marketing: 28,000
Beautification: 37,603.68
Events: 4,000
Networking & Outreach: 2,500
General & Admin: 100,509.44
Total: 174, 613.12
Committee Action
Committee: Business & Economic Development Committee0 Meeting Date: 06/07/2022
Action: Recommend for passage For: Against:
Staff Comments & Approvals
At the conclusion of the Public Hearing, which began on May 23, 2022, the original Order will need to be
amended by substitution with this revised version. The revision reflects the impact of the DBP's request to
not increase the special assessment rate.
City Manager City Solicitor Finance Director
Introduced for: Unfinished Business
CITY OF BANGOR ORDER
Date: 06/13/2022
Item No: 22-203, As Amended
Assigned to Councilor: Sprague
Adopting Municipal Development Program and Financial Plan for the Bangor Center Development District
WHEREAS, by action of the City Council, a certain area in the downtown has been designated as a municipal
development district, known as the Bangor Center Development District, in accordance with 30-A M.R.S.A. §
5223(1); and
WHEREAS, 30-A M.R.S.A. § 5224(1) requires that the governing body of a municipality adopt a development
program for each development district; and
WHEREAS, the purpose of the previously established Development District continues to exist and the District
will contribute to the economic growth and well-being of the municipality, to the betterment of the health,
welfare, and safety of the City of Bangor; and
WHEREAS, the Bangor Center Management Corporation/Downtown Bangor Partnership has recommended a
proposed development program to be adopted by the City Council:
Be it Ordered by the City Council of the City of Bangor that,
in accordance with 30-A M.R.S.A. §§ 5223 and 5224, there is hereby adopted the "Bangor Center
Development District, Municipal Development Program and Financial Plan, Fiscal Year 2023", a copy of
which is attached hereto as the development program for the Bangor Center Development District.
CITY COUNCIL ACTION 05/23/2022 22-203
Council Meeting Date: 05/23/2022
Item No: 22-203
Responsible Dept: Community & Economic Development
Requested Action: Order Map/Lot: N/A
Title, Order
Adopting Municipal Development Program and Financial Plan for the Bangor Center Development District
Summary
PUBLIC HEARING - Prior to voting on this Order, the Council is required to hold a Public Hearing on
the Municipal Development Program and Financial Plan for the Bangor Center Development District.
The purpose of this Order is for the City Council to consider the Program to be implemented for the
Bangor Center Development District. The Program has been prepared by the Bangor Center
Management Corporation/Downtown Bangor Partnership.
Budget highlights include:
Marketing: 22,000
Beautification: 371425
Events: 4,000
Networking & Outreach: 2,500
New Downtown Services: 49,000
General & Admin: 102,036
Total: 220,024
Committee Action
Committee: Business & Economic Development Committees Meeting Date: 05/17/2022
Action: Recommend for passage El For: 3 Against: 0
Staff Comments & Approvals
Attachment: Municipal Development Program and Financial Plan
City Manager
Introduced for: New Business
City Solicitor
Finance Director
CITY OF BANGOR ORDER
Date: 05/23/2022
Item No: 22-203
Assigned to Councilor: Sprague
05/23/2022 22-203
Adopting Municipal Development Program and Financial Plan for the Bangor Center Development District
WHEREAS, by action of the City Council, a certain area in the downtown has been designated as a Municipal
Development District, known as the Bangor Center Development District, in accordance with 30-A M.R.S.A. §
5223(1); and
WHEREAS, 30-A M.R.S.A. § 5224(1) requires that the governing body of a Municipality adopt a development
program for each development district; and
WHEREAS, the purpose of the previously established Development District continues to exist and the District
will contribute to the economic growth and well-being of the Municipality, to the betterment of the health,
welfare, and safety of the City of Bangor; and
WHEREAS, the Bangor Center Management Corporation/Downtown Bangor Partnership has recommended a
proposed development program to be adopted by the City Council:
Be it Ordered by the City Council of the City of Bangor that,
in accordance with 30-A M.R.S.A. §§ 5223 and 5224, there is hereby adopted the "Bangor Center
Development District, Municipal Development Program and Financial Plan, Fiscal Year 2023 , a copy of
which is attached hereto as the development program for the Bangor Center Development District.
IN CITY COUNCIL
MAY 23, 2022
CO 22-203
Motion made and seconded to Open Public Hearing
Vote: 6 — 0
Councilors Voting Yes: Davitt, Hawes, Okafor, Schaefer, Sprague, Fournier
Councilors Voting No: None
Passed to Open
Motion made and seconded to continue the Public hearing until the City Council meeting on June 13,
2022, at 7:30
Vote: 6 — 0
Councilors Voting Yes: Davitt, Hawes, Okafor, Schaefer, Sprague, Fournier
Councilors Voting No: None
Passed to Continue
100
CITY CLERK
IN CITY COUNCIL
JUNE 13, 2022
CO 22-203
Motion made and seconded to Continue Public Hearing from May 23, 2022
Public Hearing Continued — No Comments
Motion made and seconded to Close Public Hearing
Public Hearing Closed
Motion made and seconded for Passage
Motion made and seconded to Amend by Substitution
Passed
Motion made and seconded for Passage as Amended
Passed as Amended
100
CITY CLERK
IN CITY COUNCIL
MAY 23, 2022
CO 22-204
Motion made and seconded for Passage
Motion made and seconded to Postpone to the regularly scheduled City Council Meeting on June 13,
2022 at 7:30
Vote: 6 — 0
Councilors Voting Yes: Davitt, Hawes, Okafor, Schaefer, Sprague, Fournier
Councilors Voting No: None
Passed to Postpone
100
CITY CLERK
IN CITY COUNCIL
JUNE 13, 2022
CO 22-204
Motion made and seconded for Passage
Motion made and seconded to Amend by Substitution
Passed
Motion made and seconded for Passage as Amended
Passed as Amended
100
CITY CLERK
Bangor Center Development District
Municipal Development Program and Financial Plan
Fiscal Year 2023
Downtown Bangor Partnership
Executive Summary
The purpose of this document is to provide a comprehensive yet succinct look at the programs and
projects the Downtown Bangor Partnership (DBP) undertook in FY2022 and to outline the plans and
proposed budget for FY2023 so that the City Council may consider the DBP's contributions and essential
functions in the Downtown District and look favorably on continuing its support.
The Downtown Bangor Partnership continues to focus on its mission to promote and market activities that
enhance the distinctive identity of Downtown Bangor, encouraging retention and growth of commercial,
residential, and cultural life within the downtown district.
We continue to focus our efforts on marketing to those outside of Downtown Bangor, connectivity
between stakeholders within Downtown Bangor, promotion and creation of events happening in
Downtown Bangor, adding amenities to enhance the look and feel of Downtown Bangor, and gathering
consensus on and advocating for issues that affect Downtown Bangor stakeholders.
We commend the City Council's continuing initiatives to promote Downtown's economic vitality and cultural
excellence, and we hope you agree that the Downtown Bangor Partnership has made a positive
contribution to Downtown development over the past year. We are pleased to be involved with the
transformation of Downtown Bangor to a more vibrant and engaged economic center and we are focused
on maintaining this momentum.
FY2022 Review (July 1. 2021 to June 30, 2022�
STATE OF DOWNTOWN
Fiscal Year 2022 was a year that challenged businesses of every kind. We are relieved to report that
though Downtown Bangor did lose individual business, each was replaced by a new business and
Downtown Bangor has faced no net loss in service oriented (retail/restaurant/salon) businesses this year.
We saw new investment and development in Downtown from outside investors and a significant upgrade
to Maine Savings Pavillion contributing to the overall valuation growth of Downtown from $157,000,000 to
$176,778,500 to, a 12.6% growth. Engaged property owners are continuing to activate vacant and
underutilized spaces continuing the "spread" of Downtown within its constrained footprint.
Downtown continued to see extensive growth in the residential market bolstering estimated residential
population to nearly 3,000 residents in under one square mile. The continued expansion of residential
development downtown opens a host of new opportunities as well as exposes new pressure points to be
considered.
The Downtown commercial office space market continued to improve with upgrades to several office
buildings and workers have increasingly returned to work spaces in Downtown.
New spaces and new tenants come with high expectations of services and amenities, and the surge in
the unsheltered homeless population has impacted the experience of employees, residents and visitors to
downtown. The Downtown Bangor Partnership has advocated for and will continue to advocate for a seat
at the table in discussing how to improve cohabitation in Bangor's most densely populated, high traffic,
visible neighborhood and for increased services to support this growth.
EVENTS
Last year the Events Committee continued to work on programs and events that drive traffic into existing
Downtown Business through its umbrella events and to support the efforts of others hosting events in
Downtown Bangor.
Events Committee also undertook the creation of First Fridays in Downtown Bangor, a monthly event that
celebrates the variety of businesses Downtown through dining, shopping, experiential and arts and
culture offerings. Included in this endeavor was Native American Heritage Month Kickoff Celebration and
Art Market featuring Native American performers and vendors.
First Friday will be featured in content in both the Experience Maine Guide and in Visit Maine. It is our
plan to grow the participation and impact of the event with the addition of a staff person who can perform
outreach to business, coordinate needs and create appropriate marketing materials.
BEAUTIFICATION
The pride of the Downtown Bangor community continued to be exemplified by the DBP's Beautification
committee and its volunteer -fueled base which focuses its efforts in three areas: gardens, lighting and art.
1. Gardens
a. 150 garden plots were adopted and planted by volunteers, organized by the
Beautification committee
b. Beautification Committee launched its invasive species program removing invasive plants
from Downtown and replacing with native species.
c. 40 flower boxes along the Kenduskeag Stream were planted
d. 22 existing large flower planters were planted
e. 16 self -watering planters were planted
Lighting
a. Volunteers maintained 110 lamp posts wrapped in holiday lights buy replacing bulbs and
faulty strands
Art
a. Collaborated with the Bangor High School Honors Arts program to paint a utility box on
Central Street.
b. Created a permanent "Bangor Wants You" mural on Central Street
c. Collaborated with community members and artist Peter Walls to install mural on Franklin
Street.
Page 2 of 5
MARKETING
The Marketing Committee began the design process and production of a new brochure, website and both
tourism and locally focused commercials designed around the 3 pillars of Downtown Bangor: shopping,
dining, arts and culture.
The Marketing Committee has begun to widen its focus from concentrating on cultivating the local market,
to appealing to tourists. Our Downtown Bangor videos run in the Hampden North Rest Area and our
brochures are distributed at all MTA Rest Areas along the highway and included in every outgoing mailing
from the Maine Highlands. Marketing Committee has also secured content in two state-wide publications
(Visit Maine and Experience Maine) that will feature Downtown Bangor as the shopping, dining and arts
and culture capital of Central and Northern Maine and is combined with Coop advertising to ensure a 2
page spread designed to bring people to Bangor.
The Committee rallied to the cause of our cruise ship opportunity as soon as it was announced. We
conducted outreach to businesses and organizations to encourage being open and offering special
programming on Mondays. We connected with the Excursions Director of the ship and created a
dedicated 16 page booklet featuring the assets of Downtown Bangor including history, arts, dining,
shopping and the Commission on Cultural Development's "Culture of Places" tour as well as links to City
trails. We have plans to greet ships and connect with passengers as well as provide directional sidewalk
stickers to help passengers navigate.
Downtown Bangor Partnership hired professional photographers to capture the assets of Downtown
Bangor during a variety of seasons creating a library of photographs it has shared with Cityof Bangor for
use in The City's initiatives.
ORGANIZATION
Fiscal year 2022 saw the Downtown Bangor Partnership return to hosting its staff independently outside
of City Hall. This allows both organizations the opportunity to more clearly delineate their identities while
maintaining a strong partnership that helps Downtown Bangor and The City of Bangor grow. As part of
this transition, Betsy Lundy was hired as the organization's Executive Director in April 2021, after 3 years
serving as the Downtown Coordinator for the City of Bangor. DBP offices are now located on Main Street
in the COE building.
In addition to navigating this structural change and the challenges of COVID-19, key issues for the board
of directors and the organization during the last fiscal year have included:
• Professionalizing the organization to ensure cohesion across committees
• Evaluating and proposing the option of a Street Plus ambassador team to help with downtown's
unsheltered population and resulting challenges to safety and cleanliness
• Beginning the Strategic Planning process
• Establishing attractive sponsorship opportunities to help the organization grow and expand its
impact
FY2023 Work Plan Overview (July 1. 2022 to June 30, 2023)
While the past 2 years have been focused on helping stakeholders weather the stages of the pandemic,
the DBP looks to the new fiscal year as a time for recovery and growth, and a return to plans started pre
pandemic.
MARKETING
FY2023 will see the launch of the DBPs new brochure, website and videos. DBP has secured distribution
channels for Marketing materials and has designed compelling materials to connect with those visiting or
Page 3 of 5
passing nearby as well as continuing to see Downtown Bangor as the shopping, dining and arts and
culture destination for local consumers.
The new website will feature an interactive map allowing visitors to sort businesses by type and better
locate resources in Downtown.
While much of our financial resources and time have gone into creating meaningful materials last year,
FY2023 will focus time and money on deploying materials to create a maximum draw to Bangor.
Marketing efforts through traditional and digital ad buys will continue to focus on drawing from a 30 mile
radius to cultivate a sustainable customer base, while also targeting tourists in and nearby, encouraging
them to discover all that Bangor has to offer.
The addition of a new part time staff member will allow DBP to enhance our social media presence
maintaining our popular social media stories more consistently and helping us cultivate the Downtown
lover of the future through a TikTok presence.
Our new staff person will also provide us with better and faster in house design and distribution that allow
us to quickly turn around projects with short lead times like the monthly First Fridays, and get materials in
the hands of stakeholders.
NETWORKING & OUTREACH
The addition of new staff will allow Networking & Outreach committee to better conduct outreach efforts to
underserved stakeholders in the service sector, property owners, and tenants, creating ties that will help
the DBP better understand and meet their needs.
The DBP will continue to host the property owner lunch and listening session to ensure we meet and
advocate for this sector.
Networking & Outreach will continue with its popular Quarterly Retail meetings, creating more B2B
opportunities within those meetings to help business owners connect and continue to support each other.
Networking & Outreach will return to hosting meetings and public forums to engage stakeholders
including an annual social and town hall event to promote both formal and informal channels of
networking and communication. We have seen a tremendous change in the perception of Downtown over
the years, as well as the synergy between stakeholders. Ensuring feedback from those stakeholders, and
providing platforms in which feedback can be delivered and heard, will be essential to our retention of
residents, workers, and property owners, as well as our forward momentum.
EVENTS
The Events Committee will bring back the Sidewalk Arts Festival for a second year, enhancing
Downtown's image as an arts and cultural center for Central Maine. We are adding an exciting new
partnership with Boys and Girls Club which will be hosting our Children's Area.
Events Committee will continue to grow and enhance First Friday with added staff support that can collect
and collate events as well create the advertising capital to support the event and build campaigns each
and every month.
The Events Committee will continue to seek out and support the many events already happening within
the District, like assisting in promotion of high density "umbrella" opportunities like Valentine's Day,
Halloween and Mother's Day.
Page 4 of 5
BEAUTIFICATION
The Beautification Committee will focus its energy on gardens, lighting, and art. New permanent murals
on the retaining wall of Franklin Street by artist Peter Walls and Versant owned utility boxes are planned
for the summer of 2022, which will likely become recognizable and beautiful landmarks. DBP has also
raised one third of the funding for and secured a commitment from artist Matt Willey to make Bangor a
part of his "Good of the Hive" mural project.
Existing seasonal and year-round planters and flower boxes will continue to bring colorful blossoms to
Downtown. We will begin replacing our aging wooden box planters with self watering planters.
Adopt -A -Garden, which now has over 150 gardens throughout downtown, will continue to grow as new
potential garden spaces are created or identified. Hundreds of new perennials and spring bulbs will be
planted to make each year's growing season more beautiful than the last. The invasive species program
will continue to ensure the vitality of City gardens in Downtown Bangor.
Lighting during the holidays will continue to brighten the darkest part of the year with 110 lampposts
wrapped in lights and the Norumbega Parkway bistro lights will mark special holidays and occasions such
as Pride Month and St. Patrick's Day to ensure Downtown is a community center for shopping, gathering,
and celebration.
Our additional staff person will streamline the functions of Beautification by providing permitting, logistical,
marketing and clerical support for the most critical projects, allowing volunteers and committee members
to focus on project execution.
ORGANIZATION
In addition to ongoing internal priorities such as increasing organizational capacity and monitoring and
advocating on issues that affect stakeholders, the board will be implementing its soon -to -be -finished
strategic plan.
After years of planning, and overwhelming feedback during the strategic planning process, the Downtown
Bangor Partnership plans to add a new part time staff person with expertise in the areas of events and
marketing. Needs in this area have grown and it is no longer sustainable for the part time Executive
Director to execute the work of the organization alone. Instead of expanding the hours of the Director, the
Board plans to hire a new staff person with specific skills in these areas, further buttressing the
organization and preserving institutional knowledge ensuring strength and longevity.
The DBP plans to invest in professionalizing its staffing by sending both staff people to the International
Downtown Association's (IDA) Fall Conference where they can learn best practices and new ideas for
urban placemaking through workshops, seminars and mentorship. The DBP also plans to send the
Executive Director to the IDA's Emerging Leaders Fellowship, "a week-long experiential program that
brings together a cohort of IDA professionals from within the urban district management industry. The
fellows learn essential leadership and place management skills and gain practical tools in the areas of
place -based economic development, the live -work -play experience, and public -private partnerships.
Page 5 of 5
Downtown Bangor Partnership
2023 Final Budget Proposal
Budget Alternatives Assumptions
Final Option Assumes TIF for 2/3rds FTE of ED Salary/Benefits and Raise for ED
TIF offset of $43K allows for new staff person (marketing/events) & program expansion
No Assessment Increase based on latest sentiment: pro -increased services by City, but not for DBP to manage
2023 Budget
Final Notes
Revenue
4000 Levy - Special Assessment
Levy - Special Assessment Increase
4050 Interest
4100 Sponsorships
4110 Beautification
4120 Events
4130 Networking & Outreach
4140 Marketing
Total 4100 Sponsorships
4500 Event Revenue
4900 Other Income
TIF Funding
Total Revenue
Expenditures
5100 General & Administrative
5105 Accounting Fees
5106 Legal & Professional Fees
5107 Legal Advertising
5108 Other Contracted Services
5110Insurance
5112 Workers Comp Insurance
5115 Memberships/Registration Fees
5120 Postage & Printing
5122 Supplies
5124 Phone & Internet
5130 Bank & Credit Card Fees
5140 Rent
5142 Other Business Expenses
5150 Payroll
5152 Payroll Wage Expenses - Exec. Dir
5153 Payroll Wage Expenses - New P/T
5154 Payroll Tax Expenses
5156 Payroll Fees
5158 Retirement Benefits
Total5150 Payroll
Total 5100 General & Administrative
90,157.00
0.00
10.00
2,000.00
30, 000.00
2,000.00
2,700.00
2,000.00 2022 included special $15K from BED
38, 700.00
2,000.00
43.746.12 Calculated on 2/3rd of full time basis for ED
174,613.12
3,060.00
250.00
3,000.00
3,150.00
1,800.00
877.50
5,000.00 IDA membership and conference, Plus Emerging Leaders Fellowship for ED
75.00
300.00
960.00
200.00
6,000.00
2,100.00 New computer & tech improvements
42,120.00
Inc. to 30 hrs/week and $27/hr
22,880.00
New line item for PT marketing/event staff
5,477.94
For both employees
1,309.00
For both employees
1,950.00
For both employees
73, 736.94
100,509.44
5200 Marketing
5210 General
5212 Printed Materials
7,000.00
5214 Website
2,000.00 Note: web/print higher in 2022 with BED $
5216 Television/Radio
10,000.00
5218 Digital
3,000.00
Total 5210 General
22,000.00
5240 Holiday Promotion
6,000.00
Total 5200 Marketing
28,000.00
5300 Beautification
650.00
5305 Flower Boxes
5,253.68
5310 Gardening
850.00
5315 Lighting
500.00
5320 Art
30,350.00 To be paid with sponsorship/grants
Total 5300 Beautification
37,603.68
Total 5400 Events
4,000.00
Total 5500 Networking & Outreach
2,500.00
5600 Public Safety - DT Officer
0.00
Total 5600 - Public Safety
0.00
Total Program Expenses 72,103.68
Total Expenditures 172,613.12
Net Revenue 2,000.00
Net Revenue by Function
General & Admin
35,403.68
Marketing
-26, 000.00
Beautification
-7, 603.68
Events
0.00
Networking
200.00
Public Safety
0.00
Total Net Revenue (Loss)
2,000.00
Downtown Bangor Partnerships
FY 2023
Reauthorization Budget
Budget Summary
Levy Allocation
Prior Year Comparison
Revenues
Levy TIF
Sponsor/Events
FY 2023
%
FY 2022
Tax Levy
$90,157
$90,157
$90,157
$90,157
52%
$80,070
80%
TIF Funding
$43,746
$43,746
$43,746
$43,746
25%
0%
Sponsorships/Events
$40,710
$40,710
$40,710
$40,710
23%
$19,500
20%
Total Revenue
$174,613
$174,613
$90,157
$43,746
$40,710
$174,613
100%
$99,570
100%
Payroll
Allocated
Expenses Total
Allocation
Payroll
Allocated Total
Marketing
$28,000
35%
$25,808
$53,808
$51,808
$15,311
$2,000
$69,119
31%
$33,200
34%
Beautification
$37,604
10%
$7,374
$43,543
$7,374
$4,375
$30,000
$41,748
25%
$12,400
13%
Events
$4,000
20%
$14,747
$18,747
$14,747
$8,749
$2,010
$25,507
11%
$7,200
7%
Networking & Outreacl
$2,500
7%
$5,162
$7,662
$5,162
$3,062
$2,700
$10,924
4%
$6,400
7%
Safety/Hospitality/Soci;
$0
0
$0
$0
$0
$0
$0
$0
0%
$10,000
10%
General & Admin
$100,509
28%
$20,646
$47,419
$11,066
$12,249
$2,000
$25,315
28%
$27,105
28%
Total Expenses
$172,613
100.00%
$73,736.94
$171,178.75
$90,157
$43,746
$38,710
$172,613
100%
$96,305
100%
Net Income
$2,000
$2,000
$0
$0
$2,000
$2,000
$3,265
BEAUTIFICATION COMMITTEE
Goals 2023
• Art & Placemaking
• Permanent Murals - Hammond St. - Good of the Hive - Matt Willey - Spring 2023
• Utility Box Murals
• Pride Barrer Parklets - Maintain 32 pride-themed parking barriers around outdoor
seating parklets
• Gardens
• Adopt -A -Garden & Big Dig Week (May 14-22)
■ Big Dig Day (May 14th)
■ 150 gardens adopted by volunteers
■ Mulch donated by the city
■ Perennials and edibles to add to gardens
■ Walking Tour Map
■ Replace invasive plants with native species
■ Spring Cleanup
• Bridge Boxes (May 15th)
■ Plant boxes Central & State St. with annuals on Big Dig Day
■ Move more boxes along Kenduskeag plaza to Hammond Street by Epstein
Parking Deck
■ Fill with tree tips in winter
• Summer Planters - 20 planted by Spragues (5 retired and replaced with
self -watering)
• Evergreen Self Watering Planters -
■ Planted with annuals during Big Dig
■ Purchase 10 additional planters with arborvitae (26 total)
• Bulb Bombing - Plant bulbs in Adopt -A -Gardens in the fall
• Lighting
• Norumbega Parkway Lighting - Change light colors with holidays
• Winter Lamp Posts -Wrap —105 poles during fall.
• Long Term Ideas
• Umbrella Sky Project 2022
• Pierce Park Children's Garden 2022
• Crosswalk Art
Events Committee Goals FY23
Events Committee Goal 2023: Create and promote events that support growth for all Downtown
stakeholders. Budget $4,000
• Foster collaboration between Downtown stakeholders to create engaging events
• Use the DBPs marketing resources (social media, newsletter, media connections, etc.) to
highlight and enhance events held Downtown.
• Maintain and grow current events: Sidewalk Art Festival, Halloween, Holiday events that help
drive traffic Downtown.
• Collaborate with marketing on "umbrella" events (e.g. holiday events, Downtown Countdown,
College Night)
• Partner with organizations planning events downtown to help them magnify their results
FY 2023 Events Committee Goals
The DBP Events Committee oversees the development, planning and production of the proprietary
events of the organization, Downtown Halloween Trick -Or -Treat, Holiday Initiatives
Monthly Meeting
Last Tuesday of the month at 9:00
Current Events Portfolio
• First Fridays
• Halloween (Betsy, Rachael)
• Light up Downtown (Aubrae, Rachel)
• Holiday Initiatives- Choral groups (Cheryl, Rachael)
• Summer Sidewalk Art Festival (Amanda, Betsy)
• Upstairs apartment tour, possibly 2022 (Aubrae)
Umbrella Events (as time allows)
• Valentine's Day
• St. Patrick's Day
• Mother's Day
• Father's Day
• Sidewalk Sale
• Halloween Nightlife
Partner Events
• Pride- Amanda, Rachel
• Festival of Lights Parade- Stephanie?
• ARTober- Amanda
• Art Walks- Aubrae
1. Halloween October 29, 2022
Halloween Trick or Treat is a free event that draws people Downtown on the last Saturday before
Halloween. If in person events are safe, Downtown will host a Trick or Treat event. If in person events are
not safe, Downtown will host a variation of the Scarecrow Festival.
Cost -
Trick or Treat posters and maps- $500
2022 Event Goals
• Revenue neutral
• Streamline communication to businesses passing out candy or hosting an event
• Improve signage for trick or treat venues.
Timeline
September 151n
October 1
October 7
October 21
Potential Revenue
• $500 Sponsorship
Resources
Poster design completed
Posters distributed
Maps designed
Maps distributed
• Committee Members 1 (?)
• Staff time 20 hours
2. Holiday Initiatives
Events Committee seeks to add value to the Marketing Committee's holiday promotions by creating
supplemental events that add value to the holiday shopping experience by soliciting choral groups to
perform in Downtown between Small Business Saturday and Christmas.
2022 Event Goals
• Event every weekend between Thanksgiving and Christmas
• Strong representation from stakeholders
• Revenue neutral
Cost
Choral Groups $1500
Lighting upgrades $1500 ?
Timeline
August 15
September 9
October 15
October 30
Potential Revenue
Create list of area choral groups
Solicit involvement from groups
Secure lineup of events
Launch marketing
• Choral Group sponsorship
• Lighting Sponsorship/Beautification Sponsorship
Resources
• Committee Members 2 (Cheryl)
• Staff time 40 hours
3. Summer Sidewalk Art Festival July 9th (Amanda)
The Sidewalk Art Festival made its debut in July 2019. The events committee seeks to continue the
festival in 2022, expanding on the model. The concrete area outside of the atrium would serve as a space
for artist workshops & demonstrations, as well as a seating area for shoppers seeking shade/snacks. The
parking lot in front of the University of Maine Museum of Art could serve as a loading/unloading zone.
The event will be bookended with stages for area arts groups to perform.
This would be a juried show, meaning anyone applying would have to be approved by a committee of
people seeking quality, versatility, skill, and design- and would allow artists, makers, and designers in
many different media, not just visual artwork. Possibility of adding prize money.
Cost
Permits & Planning: $50
Event Tents, Tables and Seating outside Atrium & Pierce Park:
20x20 White Tent (In front of Atrium for artisan demos) $300
8 8ft Banquet Tables for both tents & possible outdoor seating @$9 each $72
100 Folding Chairs @1.50 each $150
Marketing:
FB Event- $200
Radio Advertising- WKIT $500, Z107.3- $500, Q106.5- $500
BDN- Print map and schedule $600
TV and/or OTT- $1000
Maritime Canada- $1,000
Posters- $500
Press Release- news stories
Signage- (like political signage - Elena?)
Posters- $500
Timeline
Secure Date: January 1st
Forms & Applications, website, Facebook event and email: January 16
Jury Committee: March 31st
Sponsorship Ask: March 1st
Secure Sponsors: March 31st
Preliminary Marketing Materials: April 1st
Final Marketing Materials in Circulation: May 30th
Potential Revenue
• Vendor Fees: $50 per 10x10 space @ 100 Spaces Available (depending on parking space
measurements) $5000
• Event Sponsorship: For example, "WKIT Sidewalk Art Festival" or "Sidewalk Art Festival
Presented by Bangor Savings Bank" $2000
• Individual Tent Sponsorship: Artist Demo/Workshop Tent sponsored by Grant from the
Commission on Cultural Development $1000
• Jury award sponsorships TBD
Resources
• Committee for Jurying, Planning, Marking Spaces & Organizing setup and teardown
• Access to electricity? Plug into light poles? Heavy duty power cords
• Staff time: 400 hours
• Committee members: 2 for planning, 10+ day of execution
First Fridays
Downtown Bangor Partnership began organizing First Friday activities in July of 2021 when Art Walks
were not being planned for a second year in a row. The goal is to promote what businesses and
organizations are already doing, while occasionally adding a performance or activity that draws a larger
audience.
Cost-
$2000/ year for advertising. Some from Marketing funds
2022 Event Goals
• Revenue neutral
• Increase participation from stakeholders without having to do so much outreach
• Volunteer to take on execution
Timeline
1st of each month
15th of each month
21st of each month
1 week before
Potential Revenue
• $1000 Sponsorship
Resources
Email to stakeholders calling for submissions
Prelininary Lineup established
Preliminary Lineup shared
Press Releases sent
• Committee Members 2 (?)
• Staff time 20 hours/month
Marketing Committee Goals 2023
First Tuesday of the month, 9:00 a.m., Via Zoom
1. Focus marketing efforts on local region of 45 mile radius, plus Greenville, Lincoln,
Millinocket, Caribou, Presque Isle, Mount Desert Island, Castine, Belfast
Place video advertisement on social media and in OTT advertising. When purchasing the
majority advertising, use a radius of no more than 30 miles to educate a sustainable
customer base and create more loyal, regular customers. This includes marketing efforts
that draw in tourists passing through Bangor via rest areas and the cruise ships.
• Timeline: July 2023
• Budget: $15,500
• Committee Members Needed: 2
• Staff Time: 100 hours
2. Create College centric marketing, specifically targeting Husson and the University
of Maine
Create a college night in September and a Spring Semester event with specific, targeted
marketing to students in area colleges.
• Timeline: July 2022, February 2023
• Budget: $1000
• Committee Members Needed: 4
• Staff Time: 20 hours
3. Website Maintenance
Maintain website, directory and interactive maps
• Timeline: July 2023
• Budget: $2000
• Committee Members Needed: I
• Staff Time: 200 hours
4. Use data gathering to determine underrepresented retail and service markets.
Re administer survey to stakeholders and share results both online and at annual Town
Hall.
• Timeline: August 2022
• Budget: $200
• Committee members needed: 2-3
• Staff Time 40 hours
5. Brochure
Update, print and distribute brochures.
• Timeline: Evaluation February 2023, Updates April 2023, Reprint May2023
• Budget: Reprint $2,000, Updates $500
• Committee members needed: 2
• Staff time: 20 hours
6. Holiday Promotions
Work with local media to create distinct holiday packages for Downtown stakeholders.
Collaborate with Events Committee to create signature events during the holiday season.
• Timeline: August 2021
• Budget: $7500
• Committee Members Needed: 3-4
• Staff Time: 100 hours
Expenses
Budget
Projected
FY 2022-23
Sponsorship
and Coops
Local
$8,000
Video and brochure placement in MTA $600
Marketing
Video placement online, OTT, etc, $10,000
Efforts
Visit Maine
Visit Maine ad $1,500
coop$1500
Facebook advertising $1,000
Experience
Experience Maine $1,500
Maine Coop
Other Print Campaigns $1,500
$1000
Cruise Ship Marketing $1500
$16,500
College
$1000
$1,000
$1000
Centric
Marketing
Website
$2,000
$2,000 ($500 for GIS)
Maintenance
and Revision
Survey
$200
$200
Brochure
$2,500
$2,000 (printing 7,500)
updates and
$500 updates
printing
Holiday
$5,000
$6,000
Promotions
DBP
$19,000
Sponsorship
$3,500
Total
$28,700
Networking & Outreach Committee FY23 Goals
Meeting time: Third Tuesday of the month, 9 a.m., via Zoom
1. Grow attendance at a twice a year social to hear stakeholder issues, concerns and ideas on
strengthening Downtowns livability, workability and overall health
Downtown Social: June
Downtown Town Hall: September at Bangor Arts Exchange
• Budget: $1000
• Committee Members Needed: 1
• Staff Time: 20 hours
2. Quarterly Retail Style meetings to include all stakeholders downtown.
Agendas will provide business owners with information regarding what is going on downtown.
Grow attendance with physical flyers and Google calendar link. Service professionals downtown
will be invited to introduce their business to the group and given a short period of time to share.
Hosted at Bangor Region Chamber of Commerce
January 26th
April 27tn
July 28th
October 27tn
• Budget: $500
• Committee Members Needed: 1
• Staff Time: 20 hours
3. Property Owner Lunch
Host annual Property Owner lunch to talk about growth and opportunities Downtown. Listen to
feedback from property owners about the direction of the DBP. Grow lunch to 18+ property
owners and enhance invitation by distributing physical invitations.
April
• Budget: $750
• Committee Members Needed: 1
• Staff Time: 10 hours
4. Create more buy in from stakeholders
Continue to formalize and enhance "street captains". Identify zones downtown and assign
volunteers to help direct stakeholders to important meetings, information and opportunities.
Improve welcome basket materials and distribution. Goal to include menus from every
restaurant. Create "Buddy" program to help businesses thrive and make the best use of DBP
resources.
• Budget: $100
• Committee Members Needed: 2
• Staff Time: 20 hours
S. Create connections with underserved stakeholders (for example: 626, nightlife, property
owners and service professionals) and determine how to help serve their needs and promote
their businesses.
a. Create a list of each group of businesses
b. Identify decision makers
c. Reach out to each business/decision maker and create a plan for how to proceed.
6. Offer 1 Google Training annually
Utilize Betsy's Google trainings to help business owners enhance their web presence and organic
searchability.
FY23 Budget
Budget
Proi ected
Sponsorship
Quarterly
$500
$500
Meetings
Downtown
$500
$500
Social
Downtown
$500
$500
Town Hall
Property
$750
$750
Owner Lunch
Google
$0
$200
Training
Total
$2250
$2450