HomeMy WebLinkAbout2009-10-07 Business and Economic Development Committee Minutes '
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BUSINESS AND ECONOMIC DEVELOPMENT COMMITTEE �
Oct.7, 2009,5 pm
Minutes
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Councilors: Chair Hawes, Bronson, D'Errico, Palmer,Stone and Wheeler
Staff: Barrett, McKay, Bolduc, Dyer and Masters '
Others: Elizabeth Sutherland—Sutherland-Weston Marketing;
CONSENT AGENDA �
1. Amendment to the Lease Agreement with FGS/CMT, Inc.
Councilor Stone made a motion to approve the Lease Agreement with FGS/CMT, Inc. �
Seconded by Councilor Bronson. So voted.
REGULAR AGENDA ,
2. Summary Report to the 2009 Bangor State Fair '
Mike Dyer, Bass Park Director, reported to the Committee that after two years(2007&2008)of low
attendance at the Bangor State Fair, attendance at 2009's event provided a much needed improvement. �
There was a change to the admission structure with a pay one price of$10.00. Also a Senior Citizen Day
(free admission, no rides)was also included. Good weather along with great shows and attractions all
contributed to making the 160th Bangor State Fair a success. Media reports, letters and postings on the ,
Fair's Facebook page were immediate and positive helping to maintain strong attendance numbers
during the ten day run. Mike reviewed a short list of elements of the 2009 Fair that worked well. These
elements are: Pay One Price; Fair Web Site; Facebook;Agricultural Area Attractions; Independent �
Midway Layout. Issues and/or practices that will be addressed to make the 2010 Fair even better are:
Smoking; Exhibition Hall; Demolition Derby and Truck Pulls;Second Sunday of the Fair.
3. Airport Marketing Presentation '
Elizabeth Sutherland of Sutherland-Weston Marketing of Bangor presented an overview of the �
Airport's public relations campaign to the Committee. Since July of 2009 Sutherland-Weston has been
working with Swardlick Marketing Group and the airport's leadership to craft the brend strategy and the
messages that will be using to go forward. The first piece is product definition of both BIA and Bangor �
Aviation Services(general aviation tech stop area). Another area covered is to identify BIA's personality;
what is it that BIA promises to the general consumer,the business treveler,the vacation planner looking
to use commercial air service. Also there's the considerations of those making decisions about where to '
land a plane and how to get that plane taken care of from a technical side. She further reviewed how
public relations and advertising works together; how this collaborative relationship will work together
with the airport to further their goals with key messages. The Fall theme and campaign message for this �
year is'Convenience, Non-Stop Daily'and the key theme and message for Bangor Aviation Services is
'The Leader in Trans-Atlantic Tech Stops'.
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� The issues that public relations will be working on were covered as well as investments and
advertising that will be maximized. From the brand stretegy comes the public relations plan for 2009-
2010. Sutherland-Weston expressed that they're looking to build strong, direct meaningful relationships
' with the airport's customers and potential customers; looking to increase the regional community's
confidence in the airport, reduce outbound leakage and to remind current customers who use BIA for
tech stops of our status as the category leader or the industry standard; looking to also capitalize on any
� potential opportunity to support inbound tourism treffic. Time line of these goals are: within 12
months,achieve a 203'o increase of the current level in media coverege of the airport's expert leadership,
amenities,convenience and value. Within 12 months achieve a 15% increase in community support of
� BIA; within 12 months achieve a 103'o increase of our current level of potential passenger awareness of
the airport's airlines and the routes we serve. Within 12 months achieve a 20%increase of our current
level in regional residents knowledge of the industry structure and its influences.
� A motion was made by Councilor Stone and seconded by Councilor D'Errico to move into
� Executive Session to take up the following item.
4. Executive Session—1 M.R.S.A. 4 405 (6) (C) Discussion of the Acquisition of Property under the
, Neighborhood Stabilization Program
5. Committee Action on Above Item
` Committee members asked staff to prepare recommended guidelines for the Committee's
consideretion under which the Director of Community and Economic Development would be authorized
, , to take actions to acquire, rehabilitate and sell property under the Neighborhood Stabilization Program.
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