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Home My WebLink About2010-02-22 Commission on Cultural Development Minutes ' Meeting of � The Commission on Culturel Development And '7he Bangor Arts Coliaboretive With Morel Marketing � Feb. 22, 2030, 12 Noon City Hall Council Chambers , -Minutes- ' Commissioners in Attendance: Steve Ribble,Commission Chair;Sandre Blake-Leonard � Others in Attendance: George Kinghorn, Director of Maine Museum of Art; Scott Levy, Penobscot Theatre; Barbare McDade, Bangor Public Librery; Dana Lippett,Bangor Museum & History Center; � David Whitehill, Bangor Symphony; Gibren Graham, River City Cinema;Andrea Stark, Maine Discovery Museum; Michelle Morel, Morel Marketing;Jodie Lapchick, Morel Marketing; Shirar Patterson, City of eangor � Commissioners Absent: John Rohman,Susan Jonason,Susan Carlisle,Robert Zavaleta and Geoff Gretwick � Handouts: Morel Marketing Draft Positioning Statement � 1. Welcome& Introductions Those in attendance introduced themselves for the record. ' 2. Review and Approve Minutes from Feb.2, 2010 meeting ' A motion was made and seconded to accept the Minutes of Feb. 2, 2010 as distributed. So voted. � 3. Update from Morel Marketing a. Positioning statement presentation &discussion 1 Michelle Morel and Jodie Lapchick presented a positioning statement that explains how Bangor � will be differentiated from other cities in Maine and similar cities in the Northeast as they progress in the marketing and branding for the Bangor Arts. Copies were handed out to meeting participants.Jodie proceeded to read the highlight points in the draft positioning statement, after which she invited � feedback for discussion. ' � , 1 ' b. Marketing strategy presentation & discussion � Michelle shared a marketing strategy (handout)of Bangor Arts and solicited input from all concerned. The marketing strategy should be created in 3 phases—creating awareness of Bangor Arts, increasing familiarity with the Bangor Arts District and its cultural offerings and engaging the public to � increase attendance and support. This will drive how we message and what medium we use to message. The potential audience is vast and in order to be most effective with the shortest ramp up time in a very limited budget this marketing strategy suggests targeting audiences that can repeatedly � visit the Bangor Arts Organizations, including Greater Bangor residents within the five counties and students and faculty from the area universities; in addition local businesses,the Chamber, the CVB and the hospitality industry will be targeted to increase referrals and maximum cross-promotional � opportunities. A PR strategy is also recommended (at a minimum of once a month) which will utilize the local media and introduce the community to the project. Press releases and media relationships should be cultivated to get coverage of the project and its goals as much as possible. ' Web Site Strategy-The Web Portal will reflect the Bangor Arts brand; it was suggested by Michelle that it should have calendar listings for participating arts organizations as well as links to any t Bangor Arts newsletters or press releases. It will also have links to and from participating organizations web sites, as well as those of future supporters. To drive additional traffic to the web site, all coliateral materials, press releases and future public service announcements and paid advertising should list the � web site. Also suggested was a branded monthly one-page newsletter with calendar listings—this will increase familiarity but drive attendance. It is up to this group whether or not they will share their database with Bangor Arts. It was also recommended that a meeting be held with the local Chamber of ICommerce to see if they would share their data base for a onetime e-news blast. Signage— In addition to the wayfinding signage, it is suggested that highly visible signs, banners � and posters reflecting the Bangor Arts brend and offerings be displayed throughout the City and in partnering businesses. Also encourage other businesses to be open during any of the familiar tours or art walks or get them engaged. On site events, visual presence and participation at area events should � be explored in order make contact with more people attending the cultural offerings throughout the Bangorarea. � All media outlets should be considered, including daily and weekly newspapers, magazines, radio,TV and public broadcasting. Michelle added that if there will be a media budget she will put a media recommendation together; if not, she will just list the suggestions that this group has and what � their current costs are, as if they do not have a media budget that can be implemented within the next 6 months,the information that she gets from this group is not going to be any use. Shirar will follow up with Michelle and provide the marketing budget. , c. Design presentation &discussion The intent of the designs of the overall visual brand is to demonstrate the energy and innovation � represented. The visual brands will be in vibrant, abstract, contemporary designs; each of the Bangor Arts brands will be created from original art/design. Five design directions were also presented including logos, overall look and feel to each. The five logos and 4 visual brands will be combined;the � color palate will be narrowed down to 4-5 colors. Discussion followed as to what was and was not liked about each design. � i ' 4. Determining next steps � Discussion continued on coordinating the marketing strategy with regard to who will handle � sending out press releases, who arranges and responds to interviews. Michelle stated that she put together a marketing strategy knowing that there is no one to implement it or that there is no budget. Michelle added that she will work with Shirer on the marketing plan and then Shirer can work with this � group individually to work out the bugs on such issues as who can use the logo. Need to come up with some guidelines, but not necessarily formal agreements, between these groups. Michelle suggested that this be done before any PR campaign as they will be asked about that. The mission of this group � needs to be defined as to who it is and where they are going, i.e. 'Mission StatemenY. 5. Adjournment � Meeting adjourned. ' Upcoming Meetings: ' Monday, March 15, 2010 @ 10 am, (City Hall) � Monday,April 5, 2010 at Noon (City Hall) � � � ' � ' , i � �