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HomeMy WebLinkAbout1991-05-29 91-222 ORDERCOUNCIL ACTION Item No. 91-222 nate Nov 20, 1991 Item/Subjects Approval. of Bangor 2000 Work Program Responsible Department: Community and Economic Development As set forth in the contract between the City of Bangor, Greater Bangor Chamber of Commerce and Bangor 2000, the Bangor 2000 Steering Committee is requesting City Council approval of the proposed work program. The work program includes a variety of activities in the functional area of: 1. Marketing and public relations 2. Finance 3. Convention/visitors servicing 4. Roseate 5. Beautification The work program has been approved by the Bangor 2000 Steering Committee and the Greater Bangor Chamber of Commerce Board of Directors. The Community a Economic Development Committee has recommended approval. ` Department Head Manager's Commenta: RwDVCity Manager Associated Informations© , Budget Approval:nl/{— Finance Director legal Approvals �® V1✓C AsSr. Cixy Solici or Introduced For x Passage First Reading Page I of 2 Referral 91-222 Amipped to Cowme or Soauaud, May 29, 1991 CITY OF BANGOR (TALE,) (Drber.... .. ApEFoving, th 1991 Bangor 2000 Work „Plan By tAe C+ty Cusnoit s(Nz City ofBsmpm: ORDERED, THAT WHEREAS, the City of Bangor and the Greater Bangor Chamber of Commerce jointly sponsor the activities of the Bangor 2000 organization; and WHEREAS, the City and the Chamber have the opportunity and responsibility to review and approve Bangor 2000 Annual Work Plan; and WHEREAS, the proposed 1991 Work Plan fulfills the City's goals of promoting the local convention and visitor Industry, the "Keep America Beautiful' program and other beautification activities. BOW, THEREFORE, BE IT ORDERED THAT the 1991 Bangor 2000 Work Plan be approved. In City Council May 29,1991 Council voted no contact for folloAng Councilors Sa#,Soanaud,FrsN l Order Passed by the following vote 7Yea 1 No 1 Absent voti, yes Baldecci, BregB. 7P�1, Sail, 9csnaud. Stone Voting Voting.. ,:No Cohen Absent Sawyer 4,,W 91-222 ORDER Title, Approving the 1991 Nangor 2000 Mork Plan ...................................... �u ed 0 A�m,e i�Biltdllt-!��( Councilman 91-222 r;s 2000 519 MAIN STREET. BANGOR, MAINE N401-6887 207/9<7-5205 BANGOR 2000 WGRR PLAN 1991/1992 FUNCTIONAL AREA Harkecing and Public Relations Action Steps I. Develop strategy co market Bangor a site for conferences, c entions, meetings, and seminars and related strategy to attract visitors/tourists to the area, strategies will address the following questions: A. What are the cnaracterierics of Bangor's c and visitors "product"? whata are the product's a andliabilities? Haw can the product's assets be exploited and liabilities be mitigated? How can the product's attributes be "packaged" for maximum competitive advantage? B. Who is Bangor 2GOG's "targe[market formeetings and conventions? Hear can this "targeted" market be identified? How can potential visitors/tourists be identified? C. What themes and massages about our product should be conveyed to the identified target audiences? B. what is the beat and most cost-effective techique or combination of techniques for coammunicating our themes and messages to the identified target groups? print advertising? Slower mail? trade shows? telemarketing? personnel selling? E. What financial resourcesare necessary to support and sustain the n marketing strategy? what are cM1e potential sources of these funds? 2. Develop high quality sales tools to support marketing function. Potential sales tools include: • Updated .yeeting Planner's Guide * Trade Shaw Display (Possible joint project with Bangor Planning and Development Department) e Promotional Video • Pamphlet, Brochure, Direct .fail piece • Burtons, Bumper Stickers, and/or other promotional Items • Seasonal Newspaper/Magazine of Attractions, Events, Restaurants, and Lodging 3. Respond to all self-directed inquires expeditiously and with professionalism. 6. Take the marketing initiative and be aggressive in the market by Implementing the marketing stragegy as soon as it is developed. 5. Develop strong working relationship with Bass Park management order to coordinate marketing approach for Civic Center, Auditorium, Fair and Face Track. 6. Develop strong working relationship with Naive Department of Economic and Community Development and Office Of Tourism to maximize "lead" referrals and coordination of Marketing.- ]. Increase visibility of Bangor 2000 and educate public on importance of tourism, meetings and conventions, and the hospitality industry through at least two guest columnsperyear in the Bangor Deily News. S. Generate at least one pre n release per nth for local television, radio, and BEN. Releases would be "newsworthy" and cover events, information and announcements. 9. Write column for monthly Greater Bangor Chamber Of Commerce Newsletter. 10. Develop Brochure on Bangor 2000: who we are and what we do. 11. Generate at least four speaking engagements per year before clubs and service Organizations in the Greater Bangor area. 12. Develop media package, provide press and Public relations functions, and publish program book to promote and support the Second Annual Garden Show. FUNCTIONAL AREA Finance Acton Steps L. Develop line item budget to support annual Work Plate. 2. Identify sources of revenue and in-kind contributions to support annual budget. 3. Review private sector tot fund raising formulae and mechanisms in order to inme miizsupport and c f private sector and generate private sector financial contributions. 4. Solicit private sector financial support. 5. Explore the possibility at private sector "in—kind" contributions. 6. Identify and aggressively compete for.any available state grants. 1. Continue to see public sector finaacial support through appropriation frothe m City of Bangor. 8. Continue to -s cure in—kind" contributions from the Greater Bangor Chamber of Commerce. 9. Explore the possibility of cash support from the Greater Bangor Chamber of Commerce. FUNCTIONA1 AREA Servicing Conventions/visitors Action Steps 1. Develop "sasbord" of family and spousal programs i various com- binations - binationsand price ranges which would be made availablto groups siting their meetings in Bangor. 2. Develop "infotmational/haspicality" packet to be distributed to delegates and attendees of conventions and meetings sited in Bangor area. S. Develop and train a cadre of volunteers to rvice meetings located in the Crearer Bangor area. Services might include the following: • Greeting attendees at Bangor International Airport • Packaging ^information/hospitality" packets • Staffing "Aformacidn/haspicality"booths at hotels and/or meeting sites • Staffing conference registration tables • Providing dinner reservation services Assisting with pre and Pont r fence travel arrangements • Providing civic representatios • Assisting groups with their publicity and public relation needs. 4. Develop cu rriculum and lin up i seminars/ s for three half day s rs/ workshops variousssatisfaction" topics and issues. Mesa workshops will be geared t toward businesses and employees who deal directly with "visitors and are desirous of "keeping the customer satisfied". FYNttlONA AREA evenca Accion Steps I. Continue to publish the Community Calendar onmonthly basis in the Bangor Daily Neva to inform the community of activities and events. 2. Evaluate the Community Calendar and determine if there are ways the Publication might be improved. 2. Develop cadre of volunteers to support existing and new events i.e. The Fourth of July, The Garden Show, etc. 4. Identify and conceptualism p c for the shoulder a which would tend to increase hotel, and retail sales. excite the community, and bring visitors into the Greater Bangor area. Ones new event is identified, determine if Bangor 2000 would sponsor the event r if the event would be "spun off" to ocher sponsoring organization with Bangor 2000 playing a support role. S. Depending on #4 above, either sponsor or support the new event. 6. Develop and implement a program to help local organizations promote their events. FUNCTIONAL Alga, Beautification Sebes Steps 1. Develop and Implement ity education/media program designed to influence and modify citizen behavior and encourage citizens to act in an environmentally conscious manner. 2. Develop and implement a fund raising campaign to support the comity education/media program. 5. Sponsor the Second annual Carden Show. 4. interface with the Bangor School Board, Adminlscrators, and faculty i order to maximize az e. the integrinn of recycling and environmental con— sciousness into the curriculum of the Bangor Buhldc SchoolsM1 5. Complete all tasks nary to maintain "Daum America Beautiful" certification including photometric nIndex, Solid Waste Survey, ocherrequired resorts, and partmeipation at the Annual 4Deep America Beautifulµ meeting, 6. Explore the passibility of an "Adopt A Spat" program as a New Beautification initiative.